Lifecycle & ABM Marketing Lead, Life Sciences

Honeywell International Inc; Houston (TX); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Match

HSA/FSA

Parental Leave

Paid Time Off

12 Holidays

Job summary

Honeywell is seeking a Customer Marketing Manager, Life Sciences to lead and optimize multi-channel customer marketing programs for life sciences accounts. You will collaborate with Sales, Customer Success, Communications, and regional teams on hybrid schedules across multiple U.S. offices.

The role focuses on onboarding, engagement, value realization, renewals, expansion, and advocacy, and requires strong project management and cross-functional collaboration in regulated markets.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field.
• 5+ years of life sciences marketing experience, including 2+ years in customer marketing, lifecycle marketing, account-based marketing, advocacy, or related discipline.
• Proven experience executing multi-channel engagement, retention, expansion, or advocacy programs with measurable outcomes.
• Experience with enterprise accounts in life sciences, industrial tech, SaaS/software, automation, or regulated markets.
• Strong project management, including timelines, dependencies, agencies, stakeholders, and campaigns.
• Experience using CRM, marketing automation, analytics to execute and optimize programs.
• Excellent written, verbal, presentation, event, and cross-functional collaboration skills.

Responsibilities

• Execute customer marketing plans for assigned segments, accounts, campaigns, or regions in alignment with strategy and annual plan.
• Manage day-to-day delivery of lifecycle programs spanning onboarding, engagement, value realization, renewal support, expansion, and advocacy.
• Prioritize campaign activities within the assigned portfolio using account tiers, lifecycle stages, engagement signals, and objectives.
• Build and maintain campaign briefs, project plans, calendars, workflows, timelines, and stakeholder communications.
• Create and deploy account- and audience-specific communications across email, digital, social, events, communities, and sales channels.
• Execute account-based marketing programs for existing accounts in partnership with Sales and Customer Success.
• Develop and manage customer evidence and advocacy activities, including case studies, testimonials, references, and executive participation.
• Plan and deliver customer events and experiences, including webinars, roundtables, user forums, and industry programs.
• Coordinate agencies, vendors, and internal contributors to deliver programs on time and within budget.
• Equip Sales with campaign toolkits, engagement plays, and account-specific communications.
• Gather program feedback, document insights, and recommend adjustments.
• Track KPIs and reporting standards; run A/B tests and implement improvements.
• Prepare regular performance reports and identify risks and opportunities.
• Share repeatable practices and templates to improve execution quality.

Skills

Lifecycle marketing

Account-based marketing

Advocacy programs

CRM systems

Marketing automation

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field

Tools

Salesforce

Microsoft Dynamics 365

Adobe Marketo Engage

Job description

Honeywell is seeking a Customer Marketing Manager, Life Sciences to lead and optimize multi-channel customer marketing programs for life sciences accounts. You will collaborate with Sales, Customer Success, Communications, and regional teams on hybrid schedules across multiple U.S. offices.

The role focuses on onboarding, engagement, value realization, renewals, expansion, and advocacy, and requires strong project management and cross-functional collaboration in regulated markets.