Customer Marketing Manager

Honeywell International Inc; Charlotte (NC); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Competitive benefits package

401(k) match

Paid time off and holidays

Job summary

Honeywell is recruiting a Customer Marketing Manager, Life Sciences to drive customer marketing programs across segments and regions. You will lead lifecycle engagement, onboarding, retention, expansion, and advocacy, coordinating with Sales, Customer Success, Communications, and regional teams in a hybrid work model from multiple U.S. offices.

You will report to the Senior Customer Marketing Manager. You'll manage end-to-end campaigns, develop evidence and advocacy activities, and plan customer

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field.
• 5+ years in life sciences marketing, including 2+ years in customer/ lifecycle/ account-based marketing.
• Proven multi-channel engagement with measurable outcomes.

Responsibilities

• Execute customer marketing plans across segments, accounts, campaigns, or regions.
• Deliver lifecycle programs from onboarding to renewal and advocacy.
• Collaborate with Sales, Customer Success, and Operations to align campaigns.
• Develop case studies, testimonials, references, and executive participation.
• Plan events and experiences: webinars, roundtables, user forums, industry programs.
• Provide toolkits and assets to Sales/CS; track KPIs and optimize campaigns.

Skills

Customer marketing

Lifecycle engagement

Account-based marketing

Advocacy programs

Cross-functional collaboration

Project management

CRM experience

Marketing analytics

Excellent communication

Education

Bachelor's degree in Marketing/Business/Communications/Life Sciences

Tools

Salesforce

Marketo Engage

Microsoft Dynamics 365

Job description

Job Description

The Customer Marketing Manager, Life Sciences is responsible for executing and optimizing customer marketing programs for assigned segments, accounts, campaigns, or regions within the Life Sciences business. This role manages day-to-day program delivery across lifecycle engagement, account-based activation, retention, expansion, advocacy, and customer experiences. The Customer Marketing Manager coordinates with Sales, Customer Success, Communications, Industry Marketing, and regional teams to deliver relevant, timely programs that strengthen account engagement and demonstrate measurable business impact.

Job Description

The Customer Marketing Manager, Life Sciences is responsible for executing and optimizing customer marketing programs for assigned segments, accounts, campaigns, or regions within the Life Sciences business. This role manages day-to-day program delivery across lifecycle engagement, account-based activation, retention, expansion, advocacy, and customer experiences. The Customer Marketing Manager coordinates with Sales, Customer Success, Communications, Industry Marketing, and regional teams to deliver relevant, timely programs that strengthen account engagement and demonstrate measurable business impact.

You will report directly to the Senior Customer Marketing Manager, and you’ll work out of our Hamilton, NJ, Atlanta, GA, Charlotte, NC, New York, NY, or Houston, TX office on a hybrid work schedule.

Hybrid Work Schedule Note: For the first 90 days, New Hires must be prepared to work 100% onsite M-F

Responsibilities

KEY RESPONSIBILITIES

• Execute customer marketing plans for assigned segments, accounts, campaigns, or regions in alignment with the strategy, priorities, and annual plan.
• Manage day-to-day delivery of lifecycle programs spanning onboarding, engagement, value realization, renewal support, expansion, and advocacy.
• Prioritize campaign activities within the assigned portfolio using established account tiers, lifecycle stages, engagement signals, and business objectives
• Build and maintain detailed campaign briefs, project plans, calendars, workflows, timelines, and stakeholder communications.
• Create and deploy account- and audience-specific communications across email, digital, social, events, communities, and sales-supported channels using approved messaging and brand standards.
• Execute account-based marketing programs for existing accounts in partnership with Sales and Customer Success.
• Develop and manage customer evidence and advocacy activities, including case studies, testimonials, references, peer speakers, awards, and executive participation.
• Plan and deliver customer events and experiences, including webinars, roundtables, advisory sessions, user forums, and industry engagement programs.
• Coordinate agencies, vendors, creative resources, and internal contributors to deliver programs on time and within approved scope and budget.
• Equip Sales and Customer Success with campaign toolkits, engagement plays, advocacy opportunities, and account-specific communications.
• Gather program feedback and account insights, document recurring themes, and recommend adjustments to targeting, content, channels, and cadence.
• Track performance against KPIs and reporting standards including engagement, participation, advocacy activity, adoption signals, retention support, and expansion influence.
• Run A/B tests and other optimization activities within assigned programs, analyze results, and implement approved improvements.
• Prepare regular performance reports, identify risks and opportunities, and recommend next actions to team and cross-functional partners.
• Share repeatable practices, templates, and lessons learned that improve team consistency and execution quality.

SCOPE AND DECISION RIGHTS

• Owns execution and optimization of assigned programs, campaigns, segments, accounts, or regions.
• Makes day-to-day decisions on program workflow, audience selection within approved segments, channel mix, content adaptation, testing, and delivery timing.
• Recommends changes to priorities, investments, segmentation, and program design based on performance data and stakeholder feedback.
• Works within the customer marketing strategy, KPI framework, budget parameters, governance, and team priorities.

Qualifications

YOU MUST HAVE

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field.
• 5+ years of life sciences marketing experience, including 2+ years in customer marketing, lifecycle marketing, account-based marketing, advocacy, or a related discipline.
• Proven experience executing multi-channel engagement, retention, expansion, or advocacy programs with measurable outcomes.
• Experience working with enterprise accounts in life sciences, industrial technology, SaaS/software, automation, or another complex or regulated market.
• Strong project management skills, including the ability to manage timelines, dependencies, agencies, stakeholders, and concurrent campaigns.
• Experience using CRM, marketing automation, account engagement, and analytics data to execute and optimize programs.
• Excellent written, verbal, presentation, event, and cross-functional collaboration skills.

WE VALUE

• Experience engaging pharmaceutical or biotechnology manufacturing organizations and operations, engineering, quality, validation, or IT/OT stakeholders.
• Experience with customer advocacy, reference management, executive engagement, community programs, and account-based marketing.
• Knowledge of Salesforce, Microsoft Dynamics 365, Adobe Marketo Engage, or comparable CRM and marketing automation platforms.
• Experience supporting global or regional programs in a matrixed organization.
• Experience managing agencies, vendors, campaign budgets, and performance reporting.

Benefits Of Working For Honeywell

In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. Learn more ( https://benefits.honeywell.com/ )

The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates. Job posting date: November 13, 2026.

About Honeywell Technologies

Honeywell Technologies is a global, pure‑play automation company with a legacy of innovating to help solve the world’s most mission‑critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial, and process sectors with a broad portfolio of services, solutions, and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy. Learn more (https://www.honeywell.com/us/en)

THE BUSINESS UNIT

Honeywell Process Automation is a global leader in delivering innovative automation control, instrumentation, and services that improve operational efficiency, safety, and reliability for customers across various industries. Our solutions help customers optimize their processes, reduce costs, and enhance productivity through advanced technologies and expert support.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

About Us

Honeywell Technologies is a global, pure‑play automation company with a legacy of innovating to help solve the world’s most mission‑critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy.