Lifecycle Marketing Lead, Life Sciences

Honeywell International Inc; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) match

FSA/HSA

Job summary

Honeywell International Inc. is seeking a Customer Marketing Manager, Life Sciences, to lead multi-channel customer marketing programs across lifecycle engagement, account-based activation, retention, expansion, advocacy, and customer experiences.

You will coordinate with Sales, Customer Success, Communications, Industry Marketing, and regional teams to deliver timely programs that show measurable business impact.

Qualifications

• Must have 5+ years in life sciences marketing including customer marketing or ABM.
• Proven multi-channel engagement and measurable outcomes.
• Experience with enterprise accounts in complex markets.
• Strong project and stakeholder management skills.

Responsibilities

• Execute and optimize customer marketing programs across segments, accounts, and regions.
• Deliver lifecycle programs from onboarding to advocacy and renewal support.
• Prioritize campaigns using account tiers, lifecycle stages, and engagement signals.
• Develop campaign briefs, calendars, workflows, and timelines.
• Create communications across email, digital, social, events, and sales channels.
• Partner with Sales and Customer Success on ABM programs.
• Develop customer evidence including case studies and testimonials.
• Plan and deliver events and industry engagement programs.
• Coordinate with agencies and vendors within budget and scope.
• Provide toolkits and engagement plays to Sales and CS.
• Gather insights, adjust targeting, content, channels, and cadence.
• Track KPI performance and reporting; run optimization tests.

Skills

Lifecycle marketing

Account-based marketing

CRM & marketing automation

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field

Tools

Salesforce

Microsoft Dynamics 365

Adobe Marketo Engage

Job description

Honeywell International Inc. is seeking a Customer Marketing Manager, Life Sciences, to lead multi-channel customer marketing programs across lifecycle engagement, account-based activation, retention, expansion, advocacy, and customer experiences.

You will coordinate with Sales, Customer Success, Communications, Industry Marketing, and regional teams to deliver timely programs that show measurable business impact.