Life Sciences Campaign Lead – B2B Marketing

Datavant; Lincoln (NE); On-site; USD 85,000 - 110,000; Full time

Job summary

Datavant, the data collaboration platform for healthcare, is seeking a Campaign Manager, Life Sciences, to drive integrated marketing programs that engage audiences and grow pipeline across channels. This role reports to the Head of Marketing and collaborates with Integrated Marketing, Sales, and Audience teams.

You will manage multi-channel campaigns, develop briefs and assets, track performance, and optimize campaigns for compliance and impact in a fast-paced, B2B healthcare environment.

Qualifications

• 5+ years in marketing, campaign management, or demand generation (B2B preferred).
• Strong project management and ability to handle multiple campaigns.
• Experience with multi-channel campaigns (email, digital, events, content).
• Analytical mindset to interpret performance data and insights.
• Excellent written and verbal communication and collaboration across teams.

Responsibilities

• Support execution of integrated campaigns across digital and offline channels.
• Coordinate timelines and go-to-market plans with Marketing, Sales, and Audience teams.
• Develop briefs, messaging, and assets aligned with audiences and priorities.
• Ensure campaigns meet quality and compliance standards with stakeholders and vendors.
• Track performance, lead generation, and pipeline contribution; report findings.
• Support field marketing efforts such as trade shows and webinars.
• Maintain campaign calendars and workflows for visibility and alignment.
• Contribute to testing and optimization efforts over time.

Skills

Campaign management

Marketing strategy

Demand generation

Cross-functional collaboration

Data-driven decision making

Tools

Marketo

HubSpot

Salesforce

Job description

Datavant, the data collaboration platform for healthcare, is seeking a Campaign Manager, Life Sciences, to drive integrated marketing programs that engage audiences and grow pipeline across channels. This role reports to the Head of Marketing and collaborates with Integrated Marketing, Sales, and Audience teams.

You will manage multi-channel campaigns, develop briefs and assets, track performance, and optimize campaigns for compliance and impact in a fast-paced, B2B healthcare environment.