Life Sciences Campaign Lead – Multi-Channel Demand Gen

Datavant; Madison (WI); On-site; USD 85,000 - 110,000; Full time

Job summary

Datavant, the data collaboration platform for healthcare, is seeking a Campaign Manager, Life Sciences. You will plan, execute, and optimize integrated campaigns to engage healthcare audiences and drive pipeline growth across channels.

Reporting to the Head of Marketing, you will coordinate with Integrated Marketing, Sales, and Audience teams, develop briefs and assets, and track performance. This role suits a structured, collaborative marketer eager to grow in B2B healthcare marketing.

Qualifications

• 5 years of experience in marketing, campaign management, or demand generation (B2B preferred).
• Strong project management and organizational skills with the ability to manage multiple campaigns.
• Experience supporting multi-channel marketing campaigns (email, digital, content, events).
• Analytical mindset with the ability to interpret performance data and generate insights.
• Strong written and verbal communication skills.
• Ability to collaborate effectively across cross-functional teams, including Sales and Product.
• Detail-oriented with a focus on execution excellence.

Responsibilities

• Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
• Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
• Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
• Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
• Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
• Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
• Contribute to testing and experimentation efforts to improve campaign performance over time

Skills

Campaign management

Demand generation

Multi-channel marketing

Analytics

Project management

Cross-functional collaboration

Attention to detail

Tools

Marketo

HubSpot

Salesforce

Job description

Datavant, the data collaboration platform for healthcare, is seeking a Campaign Manager, Life Sciences. You will plan, execute, and optimize integrated campaigns to engage healthcare audiences and drive pipeline growth across channels.

Reporting to the Head of Marketing, you will coordinate with Integrated Marketing, Sales, and Audience teams, develop briefs and assets, and track performance. This role suits a structured, collaborative marketer eager to grow in B2B healthcare marketing.