Life Sciences Campaign Manager

Datavant; Augusta (ME); On-site; USD 85,000 - 110,000; Full time

Job summary

Datavant is seeking a Campaign Manager, Life Sciences to plan, execute, and optimize integrated marketing campaigns across healthcare audiences. You will report to the Head of Marketing and drive engagement, demand, and pipeline growth through channels including email, web, and events.

The role requires a data-driven marketer with strong organizational skills and a track record of managing multi-channel campaigns in a fast-paced B2B environment.

Qualifications

• 5+ years of experience in marketing, campaign management, or demand generation in B2B settings.
• Strong project management and organizational skills to handle multiple campaigns.
• Experience supporting multi-channel campaigns (email, digital, events, content).
• Analytical mindset to interpret data and derive insights.
• Excellent written and verbal communication; cross-functional collaboration.

Responsibilities

• Support the execution of integrated marketing campaigns across digital and offline channels.
• Coordinate timelines, deliverables, and go-to-market plans with cross-functional teams.
• Assist in developing campaign briefs, messaging, and assets for target audiences.
• Coordinate with stakeholders and vendors to meet quality and compliance standards.
• Manage campaign assets and ensure distribution across channels.
• Track and report on engagement, lead generation, and pipeline contribution.
• Monitor metrics with digital and ops teams and identify optimization opportunities.
• Support field marketing initiatives such as trade shows and webinars.
• Maintain campaign documentation, calendars, and workflows for visibility.
• Contribute to testing and experimentation to improve performance.

Skills

Campaign management

Demand generation

B2B marketing

Analytics

Cross-functional collaboration

Tools

Marketo

HubSpot

Salesforce

Job description

Datavant is seeking a Campaign Manager, Life Sciences to plan, execute, and optimize integrated marketing campaigns across healthcare audiences. You will report to the Head of Marketing and drive engagement, demand, and pipeline growth through channels including email, web, and events.

The role requires a data-driven marketer with strong organizational skills and a track record of managing multi-channel campaigns in a fast-paced B2B environment.