Healthcare B2B Campaign Manager

Datavant; Honolulu (HI); On-site; USD 85,000 - 110,000; Full time

Job summary

Datavant is seeking a Campaign Manager, Life Sciences, to lead planning, execution, and optimization of integrated marketing campaigns that drive engagement, demand, and pipeline growth across key healthcare audiences.

You will report to the Head of Marketing and collaborate across channels to ensure smooth execution, alignment, and compliance while advancing a data-driven approach to campaign performance.

Qualifications

• 5 years of experience in marketing, campaign management, or demand generation (B2B preferred).
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Experience supporting multi-channel marketing campaigns (email, digital, content, events, etc.).
• Analytical mindset with the ability to interpret performance data and generate insights.
• Strong written and verbal communication skills.

Responsibilities

• Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
• Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
• Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
• Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
• Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
• Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
• Contribute to testing and experimentation efforts to improve campaign performance over time

Skills

Campaign management

Project management

Multichannel marketing

Data analytics

Communication

Tools

Marketo

HubSpot

Salesforce

Job description

Datavant is seeking a Campaign Manager, Life Sciences, to lead planning, execution, and optimization of integrated marketing campaigns that drive engagement, demand, and pipeline growth across key healthcare audiences.

You will report to the Head of Marketing and collaborate across channels to ensure smooth execution, alignment, and compliance while advancing a data-driven approach to campaign performance.