Healthcare B2B Campaign Lead for Growth

Datavant; Trenton (NJ); On-site; USD 85,000 - 110,000; Full time

Job summary

Datavant is seeking a Campaign Manager, Life Sciences, to plan, execute, and optimize integrated marketing campaigns that drive engagement, demand, and pipeline growth. You will report to the Head of Marketing and coordinate across channels and teams to ensure successful campaigns.

This role is ideal for an organized, data-driven marketer with a strong foundation in campaign execution, adept at collaborating with Sales, Product, and Audience teams in a fast-paced, regulated healthcare marketing

Qualifications

• 5+ years in marketing, campaign management or demand generation (B2B preferred).
• Strong project management and organizational skills to manage multiple campaigns.
• Experience supporting multi-channel campaigns (email, digital, content, events).
• Analytical mindset to interpret performance data and derive insights.
• Strong written and verbal communication skills.
• Ability to collaborate across cross-functional teams including Sales and Product.
• Detail-oriented with execution excellence.

Responsibilities

• Support the execution of integrated marketing campaigns across digital and offline channels (email, web, social, events, paid media, sales enablement).
• Coordinate campaign timelines, deliverables, and go-to-market plans with Marketing, Sales, and Audience teams.
• Develop campaign briefs, messaging, and assets aligned with target audiences and priorities.
• Coordinate with stakeholders and vendors to ensure on-time delivery and compliance.
• Manage campaign assets and distribution across channels (sales materials, emails, landing pages).
• Track and report campaign performance (engagement, leads, pipeline).
• Monitor metrics with digital and ops teams to identify optimization opportunities.
• Support field marketing initiatives (trade shows, webinars, provider events).
• Maintain calendars and workflows for visibility and alignment across teams.
• Contribute to testing and experimentation to improve performance.

Skills

Project management

Campaign execution

Multi-channel marketing

Data-driven

Communication

Cross-functional

Tools

Marketo

HubSpot

Salesforce

Job description

Datavant is seeking a Campaign Manager, Life Sciences, to plan, execute, and optimize integrated marketing campaigns that drive engagement, demand, and pipeline growth. You will report to the Head of Marketing and coordinate across channels and teams to ensure successful campaigns.

This role is ideal for an organized, data-driven marketer with a strong foundation in campaign execution, adept at collaborating with Sales, Product, and Audience teams in a fast-paced, regulated healthcare marketing