Life Sciences Campaign Lead — Data-Driven Marketer

Datavant; City of Albany (NY); On-site; USD 85,000 - 110,000; Full time

Job summary

Datavant is a data collaboration platform trusted for healthcare. Datavant seeks a Campaign Manager, Life Sciences to plan, execute and optimize integrated marketing campaigns driving engagement and pipeline growth across healthcare audiences.

Reporting to the Head of Marketing, you will coordinate with Integrated Marketing, Sales and Audience teams, manage briefs, assets and performance metrics, and support field marketing events in a fast-paced environment.

Qualifications

• 5+ years of experience in marketing, campaign management, or demand generation (B2B preferred).
• Strong project management and organizational skills.
• Experience with multi-channel marketing campaigns (email, digital, events).

Responsibilities

• Support the execution of integrated marketing campaigns across digital and offline channels (email, web, social, events, paid media, sales enablement).
• Coordinate campaign timelines, deliverables, and go-to-market plans with Integrated Marketing, Sales, and Audience teams.
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities.
• Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards.
• Help manage campaign assets and ensure proper distribution across channels (sales materials, email content, landing pages).
• Track and report on campaign performance, including engagement, lead generation, and pipeline contribution.
• Work with digital and ops teams to monitor campaign metrics and identify optimization opportunities.
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events.
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams.
• Contribute to testing and experimentation efforts to improve campaign performance over time.”],
• CoT_job_summary_short
• COMPANY NAME: DatavantKEY POINTS: Campaign management, multi-channel marketing, B2B healthcare
• job_summary_short":"<p>Datavant is a data collaboration platform trusted for healthcare. Datavant seeks a Campaign Manager, Life Sciences to plan, execute and optimize integrated marketing campaigns driving engagement and pipeline growth across healthcare audiences.</p><p>Reporting to the Head of Marketing, you will coordinate with Integrated Marketing, Sales and Audience teams, manage briefs, assets and performance metrics, and support field marketing events in a fast-paced environment.</p>"
• contract_type1
• fulltime
• location_type1
• on site
• remote_scope1

Skills

Marketing

Campaign management

Demand generation

Project management

Cross-functional collaboration

Communication

Analytics

Tools

Marketo

HubSpot

Salesforce

Job description

Datavant is a data collaboration platform trusted for healthcare. Datavant seeks a Campaign Manager, Life Sciences to plan, execute and optimize integrated marketing campaigns driving engagement and pipeline growth across healthcare audiences.

Reporting to the Head of Marketing, you will coordinate with Integrated Marketing, Sales and Audience teams, manage briefs, assets and performance metrics, and support field marketing events in a fast-paced environment.