B2B Healthcare Campaign Lead

Datavant; Atlanta (GA); On-site; USD 85,000 - 110,000; Full time

Job summary

Datavant is seeking a Campaign Manager, Life Sciences to plan, execute, and optimize integrated marketing campaigns across channels, reporting to the Head of Marketing. You will collaborate with audience, sales, and product teams to drive engagement and pipeline in a fast-paced B2B healthcare environment.

The role demands a data-driven organizer with 5 years of experience in marketing or demand generation, strong project management, and experience with marketing automation and CRM tools such as

Qualifications

• 5 years of experience in marketing, campaign management, or demand generation (B2B preferred).
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Experience supporting multi-channel marketing campaigns (email, digital, content, events, etc.).
• Analytical mindset with the ability to interpret performance data and generate insights.
• Strong written and verbal communication skills.

Responsibilities

• Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
• Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
• Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
• Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
• Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
• Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
• Contribute to testing and experimentation efforts to improve campaign performance over time

Skills

Campaign management

Demand generation

Project management

Analytics

Communication skills

Tools

Marketing automation

CRM tools

Marketo

HubSpot

Salesforce

Job description

Datavant is seeking a Campaign Manager, Life Sciences to plan, execute, and optimize integrated marketing campaigns across channels, reporting to the Head of Marketing. You will collaborate with audience, sales, and product teams to drive engagement and pipeline in a fast-paced B2B healthcare environment.

The role demands a data-driven organizer with 5 years of experience in marketing or demand generation, strong project management, and experience with marketing automation and CRM tools such as