Leasing & Marketing Specialist to Boost Occupancy

LAKESHORE EMPLOYMENT INC; Lakeland (FL); On-site; USD 50,000 - 55,000; Full time

Job summary

Lakeshore Management in Lakeland, FL is seeking a Sales and Leasing Specialist to drive asset performance through integrated marketing and occupancy strategies. You will coordinate with field and sales teams to develop marketing plans and manage leads, while communicating Lakeshore's mission to prospective residents.

The role requires strong marketing, sales, and customer service experience, plus the ability to analyze market conditions and build relationships with influencers and partners.

Qualifications

• High School Diploma or GED required.
• Business, sales and marketing experience preferred.
• Experience in developing and maintaining marketing strategies - hands on experience.
• Technical marketing skills.
• Proven experience in customer service, sales and market research.
• Experience with computer proficiency and relevant software applications.
• Excellent written and verbal communication skills.

Responsibilities

• Working side by side with Community Managers and Sales and Marketing Team members to ensure all financial goals are met
• Ensuring and strong and well-managed internet presence for designated community; monitor review and report on all marketing activity and results
• Analyzing current market conditions and competitor information to develop and implement marketing plans and projects for existing assets
• Manage lead tracking by making contact and follow up Leads generated through marketing efforts and document all correspondence with database
• Build and maintain strong relationships with potential residents and their families looking to move into the community and effectively communicate the mission of Lakeshore
• Effectively market our community through networking, sales, advertising, public relations and community events
• Identify, establish and maintain positive relationships with industry influencers and strategic partners to insure on-going referrals and continued opportunities to promote the community

Skills

Marketing

Sales

Customer service

Market research

Communication skills

Computer proficiency

Education

High School Diploma or GED

Job description

Lakeshore Management in Lakeland, FL is seeking a Sales and Leasing Specialist to drive asset performance through integrated marketing and occupancy strategies. You will coordinate with field and sales teams to develop marketing plans and manage leads, while communicating Lakeshore's mission to prospective residents.

The role requires strong marketing, sales, and customer service experience, plus the ability to analyze market conditions and build relationships with influencers and partners.