Leasing & Marketing Manager: Drive Occupancy & Campus Outreach

B.HOM Student Living; Gainesville (FL); On-site; USD 30,000 - 32,000; Full time

Job summary

B.HOM Student Living in Gainesville, FL is seeking a Leasing and Marketing Manager to oversee marketing and leasing functions for the property, drive occupancy, and retain residents while ensuring team goals align with company policies.

The role involves creating and evaluating marketing plans, assisting with hiring and training, managing leasing files and reporting, coordinating campus events, and leading tours and property presentations; strong communication and leadership are essential.

Qualifications

• Excellent verbal and written communication skills with the ability to present thoughts and ideas clearly.
• Strong ability to plan and organize multiple tasks effectively.
• Demonstrated leadership skills. Ability to supervise and motivate staff.
• Self-motivated and self-directed with the ability to work without direct supervision.
• Ability to maintain high level of confidentiality.

Responsibilities

• Create, implement, evaluate and track weekly/monthly/annual marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities.
• Assist General Manager with hiring, training, supervising and coaching leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules
• Review and approval for all leasing files ensuring accuracy and completeness
• Manage regular reporting, including but not limited to, annual market analysis reports including criteria such as enrollment, housing facilities, campus calendars and admission standards; reporting on new housing developments and planned developments within the market
• Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups
• Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources.
• Other duties as assigned.

Skills

Verbal & written communication

Leadership

Organizational skills

Confidentiality

Self-motivated

Tools

MS Office

Social media

Job description

B.HOM Student Living in Gainesville, FL is seeking a Leasing and Marketing Manager to oversee marketing and leasing functions for the property, drive occupancy, and retain residents while ensuring team goals align with company policies.

The role involves creating and evaluating marketing plans, assisting with hiring and training, managing leasing files and reporting, coordinating campus events, and leading tours and property presentations; strong communication and leadership are essential.