Leasing & Marketing Manager

B.HOM Student Living; Gainesville (FL); On-site; USD 30,000 - 32,000; Full time

Job summary

B.HOM Student Living in Gainesville, FL is seeking a Leasing and Marketing Manager to oversee marketing and leasing functions for the property, drive occupancy, and retain residents while ensuring team goals align with company policies.

The role involves creating and evaluating marketing plans, assisting with hiring and training, managing leasing files and reporting, coordinating campus events, and leading tours and property presentations; strong communication and leadership are essential.

Qualifications

• Excellent verbal and written communication skills with the ability to present thoughts and ideas clearly.
• Strong ability to plan and organize multiple tasks effectively.
• Demonstrated leadership skills. Ability to supervise and motivate staff.
• Self-motivated and self-directed with the ability to work without direct supervision.
• Ability to maintain high level of confidentiality.

Responsibilities

• Create, implement, evaluate and track weekly/monthly/annual marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities.
• Assist General Manager with hiring, training, supervising and coaching leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules
• Review and approval for all leasing files ensuring accuracy and completeness
• Manage regular reporting, including but not limited to, annual market analysis reports including criteria such as enrollment, housing facilities, campus calendars and admission standards; reporting on new housing developments and planned developments within the market
• Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups
• Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources.
• Other duties as assigned.

Skills

Verbal & written communication

Leadership

Organizational skills

Confidentiality

Self-motivated

Tools

MS Office

Social media

Job description

Job Details

Job Location: Social 28 Apartments - Gainesville, FL 32601

Position Type: Full Time (30+ hours per week)

Education Level: Not Specified

Salary Range: $22.00 - $23.00 Hourly

Travel Percentage: Up to 25%

Job Shift: Day - Including weekends

JOB TITLE: Leasing and Marketing Manager - Non-Exempt

REPORTS TO:

General Manager

DIRECT REPORTS:

NO

Position Summary:

The Leasing and Marketing Manager is responsible for the successful management and oversight of the marketing and leasing functions and strategies for the property/properties, ensuring occupancy and resident retention meet property goals, and that leasing team members are meeting established goals and following all marketing and leasing company policies and procedures. Exhibits strong commitment to the service needs of the internal and external customer. Represents the company in a professional and courteous manner.

Essential Job Functions:

• Create, implement, evaluate and track weekly/monthly/annual marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities.
• Assist General Manager with hiring, training, supervising and coaching leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules
• Review and approval for all leasing files ensuring accuracy and completeness
• Manage regular reporting, including but not limited to, annual market analysis reports including criteria such as enrollment, housing facilities, campus calendars and admission standards; reporting on new housing developments and planned developments within the market
• Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups
• Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources.
• Other duties as assigned.

Minimum Qualifications/Skills:

• Where required by law, must have state leasing license or ability to obtain the required license(s) within the timeframe mandated by state law
• Proficient in MS Office applications and strong, demonstrated computer technology skills (including social media use)
• Excellent verbal and written communication skills with the ability to present thoughts and ideas clearly. Ability to communicate effectively with all levels of staff.
• Strong ability to plan and organize multiple tasks effectively
• Demonstrated leadership skills. Ability to effectively supervise and motivate staff members.
• Self-motivated and self-directed with the ability to work without direct supervision and under varying degrees of pressure
• Ability to maintain high level of confidentiality

Desired Qualifications/Skills:

• Knowledge of and experience with applicable software
• Previous experience in student housing

Work Schedule:

9am-6pm, Monday-Friday, with extended hours and/or weekends being required as scheduled, or as needed to meet business needs.

Physical Requirements/Environment:

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This job generally operates in a professional office environment but may also occasionally operate in an outdoor environment. While performing the duties of this job, employees must be able to remain in a stationary position for long periods of time, occasionally move about the office, constantly operate a computer and other office equipment, communicate regularly and effectively with others, both written and verbally, and may occasionally lift up to 30 pounds.

This position requires close visual acuity to perform an activity such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading.

The ability and means to travel locally, overnight, in specific regions or states via automobile and airplane may be required.

Company Culture and Equal Opportunity

All B.HOM employees are expected to conduct themselves in a professional manner at all times, perform the tasks delegated by supervisors, and observe and support the company’s policies and procedures.

B.HOM is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make B.HOM a better place to work and live. Our posted compensation reflects the cost of talent across multiple US geographic markets. Pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.

Qualifications.