Leasing & Marketing Manager

MSB Resources; Philadelphia (Philadelphia County); On-site; USD 85,000 - 115,000; Full time

Job summary

MSB Resources in Philadelphia, PA, is seeking a Leasing & Marketing Manager to own the entire leasing funnel—from digital marketing and lead generation to follow-up and lease execution. This is a high-ownership, hands-on leadership role with leasing agents reporting directly to you.

You will manage a team, optimize listings and campaigns, and collaborate with ownership on strategy and growth. Some evenings and travel between Philadelphia and Northern NJ are required.

Qualifications

• Digital marketing across social media, listing sites, and company site.
• Ability to manage full leasing funnel and conversions.
• Strong organizational and communication skills.
• Ability to lead and hold a leasing team accountable.
• Occasional evening lead follow-up and calls.

Responsibilities

• Own the leasing and lead generation process from inquiry to lease signing.
• Lead, coach, and hold leasing consultants accountable for follow-up and performance.
• Manage digital marketing across social platforms and listing sites.
• Monitor lead flow, response times, traffic, appointments, applications, and conversions.
• Coordinate strategy with ownership on leasing performance and portfolio growth.
• Recruit, hire, train, and build out the leasing team as the portfolio expands.

Skills

Digital marketing

Leasing management

Lead conversion

Team leadership

Communication

Tools

Instagram

TikTok

Facebook

Zillow

Apartments.com

Company website

Job description

A growing multifamily operator with conventional apartment communities across Philadelphia and Northern New Jersey is seeking a Leasing & Marketing Manager to own the entire leasing funnel — from digital marketing and lead generation to lead follow-up, conversions, leasing team performance, and lease execution.

This is a high-ownership, hands-on leadership role with leasing agents reporting directly to you. You'll be responsible for keeping leads moving, holding the team accountable for follow-through and conversion, and ensuring marketing efforts translate into leases.

What You'll Do

• Own the multifamily leasing and lead generation process from inquiry through lease signing
• Lead, coach, and hold leasing consultants and leasing agents accountable for follow-up, conversions, and performance
• Manage digital marketing across Instagram, TikTok, Facebook, Zillow, Apartments.com, and the company website
• Monitor lead flow, response times, traffic, appointments, applications, and conversion rates
• Optimize ILS listings, website content, social media, and digital campaigns to drive qualified traffic
• Work directly with ownership on leasing strategy, performance, and portfolio growth
• Recruit, hire, train, and build out the leasing team as the portfolio expands

What We're Looking For

We're looking for an owner-minded leasing and marketing professional who takes initiative and follows things through. This is not a task-taking role — you need to be comfortable quarterbacking the operation, making decisions, and staying on top of leads even outside traditional business hours.

Required

• Strong digital marketing experience across social media, ILS platforms, and website management
• Ability to manage the full leasing funnel and lead conversion process
• Strong organizational, communication, and follow-through skills
• Comfortable leading and holding a leasing team accountable
• Availability for occasional evening lead follow-up, calls, and texts

Preferred

• Multifamily or residential real estate experience
• Leasing management or team leadership experience
• Hands-on leasing experience
• Canva or basic graphic design skills

Location & Flexibility

The company offers significant flexibility around hours, but responsiveness is essential. Some evening availability is expected, and travel between the Philadelphia and Northern NJ markets will be required.

This is a small, entrepreneurial, owner-operated multifamily company with direct access to ownership, a collaborative team, and the opportunity to build the leasing operation as the portfolio grows.

This is an on-site position located in Philadelphia, PA and Northern New Jersey.