Leasing & Brand Growth Manager

ZRS Management, LLC; Del Valle (CA); On-site; USD 52,000 - 74,000; Full time

Job summary

ZRS Management is seeking a proactive leasing specialist to cultivate brand awareness and engage the local submarket. You will help onboard new leasing teammates, mentor associates, and collaborate with Property and Regional Managers on pricing and market strategy.

You will attend weekly leasing calls, review resident demographics, and support preleasing for new openings to ensure a smooth grand opening and outstanding resident experience across the portfolio.

Responsibilities

• Cultivate brand awareness for the assigned client assets and engage the submarket at local events.
• Ensure operational and sales best practices are followed to meet portfolio goals.
• Assist onboarding of new leasing team members to communicate expectations and vision.
• Mentor leasing associates; arrange extra training if benchmarks are not met.
• Establish corporate outreach to HR contacts for preferred employers; review resident demographics monthly.
• Identify traffic sources in the submarket using trackable methods.
• Attend monthly resident activities to promote referrals and study demographics.
• Perform monthly competitor secret shops and report trends and recruiting needs.
• Inspire teams with encouragement, positive affirmations and leadership.
• Assist PM/Regional Manager in data collection and pricing recommendations.
• Help with pricing analysis by site walkthrough for premiums and SWOT vs comps.
• Assist in preleasing kickoff for new openings to ensure standards and tour path alignment.
• Assist with creative/brand collateral for new assets.
• Attend weekly leasing calls to support property goals.
• Submit proposed weekly schedule to the RVP and Regional Managers.
• Any other duties assigned by PM, RM, or RVP.

Job description

ZRS Management is seeking a proactive leasing specialist to cultivate brand awareness and engage the local submarket. You will help onboard new leasing teammates, mentor associates, and collaborate with Property and Regional Managers on pricing and market strategy.

You will attend weekly leasing calls, review resident demographics, and support preleasing for new openings to ensure a smooth grand opening and outstanding resident experience across the portfolio.