Lead Website Personalization & A/B Testing

TSR Consulting Services, Inc.; Englewood Cliffs (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

A consulting firm is seeking a Senior Technical Recruiter to lead website personalization and A/B testing efforts. This role involves creating a testing roadmap, executing personalized experiences, and collaborating with cross-functional teams. The ideal candidate has over 5 years of experience in digital optimization and is skilled in A/B testing and analytics tools like Google Analytics. Opportunities for innovation in personalization technologies are also a focus within a dynamic team environment.

Qualifications

• 5+ years of experience in website testing, personalization, or digital optimization.
• Deep hands-on experience with Web Personalization and Testing tools, preferably Optimizely.
• Familiarity with digital analytics tools (e.g., Google Analytics).
• Strong understanding of A/B and multivariate testing.
• Excellent organizational and stakeholder communication skills.

Responsibilities

• Develop and manage a quarterly testing and personalization roadmap.
• Execute ongoing personalized experiences across key touchpoints.
• Plan, build, and deploy A/B and multivariate tests.
• Monitor test performance and pivot strategies based on insights.
• Serve as the internal subject matter expert for web experimentation.

Job description

A consulting firm is seeking a Senior Technical Recruiter to lead website personalization and A/B testing efforts. This role involves creating a testing roadmap, executing personalized experiences, and collaborating with cross-functional teams. The ideal candidate has over 5 years of experience in digital optimization and is skilled in A/B testing and analytics tools like Google Analytics. Opportunities for innovation in personalization technologies are also a focus within a dynamic team environment.