Lead Social Media / Content Creator (Part-Time)

The Gleamery; Indiana (PA); Hybrid; USD 27,552 - 48,216; Part time

Job summary

The Gleamery in the United States is seeking a Social Media Lead to own and accelerate our short-form video content in collaboration with on-site teams, from dentists to studio hosts. You will shoot in-studio 2–3x per week, plan content themes, manage a weekly posting calendar across Instagram, TikTok, and YouTube Shorts, and report insights to the VP of Marketing.

A keen eye for trends, comfort on-camera direction, and the ability to balance brand standards with a playful, wellness-forward

Qualifications

• Experience creating short-form video content for social platforms.
• Ability to source ideas with studio teams and turn moments into stories.
• Comfort directing others on-camera and maintaining brand standards.

Responsibilities

• In-Studio Content Creation (2–3x/week): capture and produce short-form content.
• Content Planning & Coordination: source ideas with studio managers, align with brand tone.
• Content Calendar & Upload Management: maintain weekly posting calendar and optimize posts across platforms.
• Weekly Reporting: share insights and recommendations with VP of Marketing.

Skills

Video editing

Storytelling

Content planning

On-camera direction

Tools

CapCut

Adobe Express

TikTok editing tools

Notion

Later

Job description

Location: In-Studio (2–3x/week) | Hybrid

Commitment: 15–20 hrs/week

Reports to: VP of Marketing

Team: Brand & Growth

About The Gleamery

The Gleamery is a venture-backed health & wellness startup focused on reinventing the dental industry. The Gleamery is building the first national dental brand specializing in professional grade, expeditious teeth cleaning & whitening - the recurring dental services that the modern millennial customer wants and needs - in addition to premium GleamFit Aligner teeth straightening. The Gleamery’s studios have a hospitality and design focused ethos and a seamless, technology enabled customer experience. The Gleamery is opening studios in cities across the U.S., building a nationwide brand leader in preventive and cosmetic dental care. The Gleamery is looking to recruit exceptionally talented individuals to join our mission-driven, LA-based HQ team.

Role Overview

The Social Media Lead is a content-savvy creator and coordinator who thrives in the fast-moving world of short-form video. You’ll be in the studio 2–3 times per week to shoot, plan, and produce compelling content in collaboration with our on-site teams — from dentists to hygienists to studio hosts.

This role is perfect for someone who understands both vibes and vision: you can spot trends early, turn small moments into meaningful stories, and keep a calendar running like clockwork.

What You’ll Do

In-Studio Content Creation (2–3x/week)

• Capture short-form content (TikToks, Reels, Shorts) in our studio locations
• Film team spotlights, guest features (with permission), behind-the-scenes moments, trends, and wellness education
• Shoot with an eye for lighting, framing, and authenticity — this isn’t static dentistry

Content Planning & Coordination

• Collaborate with studio managers, hygienists, and dentists to source weekly ideas
• Create a strong pipeline of content themes aligned with The Gleamery’s brand tone and seasonal focus
• Coordinate scheduling to ensure studio staff are prepped and comfortable on-camera

Content Calendar & Upload Management

• Maintain and execute a weekly posting calendar for Instagram, TikTok, and YouTube Shorts
• Write on-brand captions, choose optimal posting times, and track emerging trends
• Upload and optimize across platforms (hashtags, tags, thumbnail selection, etc.)

Weekly Reporting

• Report key performance insights to the VP of Marketing
• Recommend improvements and iterate on what’s working

You Might Be a Fit If…

• You create or edit short-form video in your free time for fun
• You’ve used CapCut, Adobe Express, or TikTok editing tools with ease
• You’re comfortable directing others on-camera and making them feel at ease
• You can balance a creative POV with brand standards
• You’re self-driven, fast-moving, and don’t need hand-holding to make things happen
• You’re deeply online and know what’s gaining traction — but not in a copy-paste way

Bonus Points If You Have

• Experience working in wellness, beauty, hospitality, or dental/health content
• Familiarity with Notion, Later, or other planning/scheduling tools
• A personal TikTok or IG account you’re proud to share

To Apply

Send us your resume (or LinkedIn), a sample of your content work (TikTok/IG handles or portfolio), and a short note:

• What’s one TikTok or Reel you’d love to make for The Gleamery?