Digital Marketing & Content Intern

McLean Dermatology and Skincare Center; McLean (VA); On-site; USD 17,000 - 28,000; Full time

Job summary

McLean Dermatology and Skincare Center is seeking a Digital Marketing & Content Intern to support brand storytelling, social media strategies, and performance tracking. You will create photography and video content, write captions, and help plan campaigns to boost engagement.

You are a self-starter who adapts content by platform and explores new ideas to grow brand awareness. On-site role with flexible hours in a skincare-focused environment.

Qualifications

• Experience with photo & video editing across platforms.
• Basic photography and visual storytelling skills.
• Strong understanding of Instagram and TikTok dynamics.
• Creative mindset with attention to detail.
• Strong communication and organizational skills.
• Interest in skincare and wellness.

Responsibilities

• Create engaging content including photography, short-form video (Reels/TikTok), and graphics.
• Plan and manage social media posting schedules and write captions.
• Post daily content and engage with followers by responding to comments and messages.
• Assist in developing and executing social media and digital marketing campaigns.
• Monitor social media trends and identify opportunities to elevate the brand.
• Support SEO/SEM initiatives and analyze performance metrics.
• Track engagement, growth, and campaign performance; prepare reports and insights.
• Coordinate content with the marketing calendar and ensure consistent brand messaging.
• Collaborate with internal teams to align digital content with broader marketing goals.
• Pitch creative content ideas and help bring them to life.
• Conduct image research and assist in updating visual assets.

Skills

Photo & video editing

Basic photography

Social media trends

Creative mindset

Communication skills

Organizational skills

Skincare & wellness interest

Tools

Canva

CapCut

Adobe Premiere

Final Cut

Job description

Digital Marketing & Content Intern – McLean Dermatology & Skincare Center

McLean Dermatology & Skincare Center is seeking a creative and driven Digital Marketing & Content Intern to support our growing brand. This is an exciting opportunity to gain hands-on experience and make a meaningful impact on a fast-moving company in the skincare industry.

This role is ideal for someone passionate about digital storytelling, social media trends, and content creation. Candidates should have experience with video editing and basic photography, along with a strong understanding of how audiences engage across platforms.

Position Type: On-Site / Full-time or Part-time (flexible hours)

About The Role

As a Digital Marketing & Content Intern, you will support a variety of marketing initiatives with a focus on content creation, social media strategy, and performance tracking. You’ll play a key role in shaping how our company connects with its audience online.

You are a self-starter who understands that content should be tailored by platform—what works on TikTok may not work on Instagram—and you’re excited to experiment with new ideas to grow engagement and brand awareness.

Responsibilities

• Create engaging content including photography, short-form video (Reels/TikTok), and graphics
• Plan and manage social media posting schedules and write compelling captions
• Post daily content and engage with followers by responding to comments and messages
• Assist in developing and executing social media and digital marketing campaigns
• Monitor social media trends and identify opportunities to elevate the brand
• Support SEO/SEM initiatives and analyze performance metrics
• Track engagement, growth, and campaign performance; prepare reports and insights
• Coordinate content with the marketing calendar and ensure consistent brand messaging
• Collaborate with internal teams to align digital content with broader marketing goals
• Assist with email and web analytics to evaluate marketing effectivenessPitch creative content ideas and help bring them to life
• Conduct image research and assist in updating visual assets

What We’re Looking For

• Experience with photo & video editing (Canva, CapCut, Adobe Premiere, Final Cut, etc.)
• Basic photography and visual storytelling skills
• Strong understanding of Instagram, TikTok, and emerging platforms
• Creative mindset with attention to detail
• Strong communication and organizational skills
• Interest in skincare & wellness