Head of Shopper Insights & Growth
R.J. Reynolds Tobacco Company
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Job summary
R.J. Reynolds Tobacco Company seeks a Lead Manager Shopper Insights to lead analytics initiatives, develop shopper insights programs, manage data projects, and translate findings into practical strategies that drive brand growth, promotions, and in-store execution across our domestic markets.
The role requires collaboration with marketing, sales, and finance teams and the ability to turn complex data into clear, actionable stories for leadership.
Job description
R.J. Reynolds Tobacco Company seeks a Lead Manager Shopper Insights to lead analytics initiatives, develop shopper insights programs, manage data projects, and translate findings into practical strategies that drive brand growth, promotions, and in-store execution across our domestic markets.
The role requires collaboration with marketing, sales, and finance teams and the ability to turn complex data into clear, actionable stories for leadership.
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