Lead / Senior Salesforce Instructional Designer

Emma of Torre.ai; United States; Hybrid; CAD 61,992 - 110,208; Full time

Job summary

A consulting firm is seeking a Lead / Senior Salesforce Instructional Designer to enhance global learning experiences for a large-scale Salesforce transformation. This hybrid role includes instructional design and facilitation responsibilities, requiring expert skills in training and a strong presence in Financial Services. Candidates must be US or Canadian-based with over 10 years of enterprise instructional design experience. Success in this role is marked by the ability to architect impactful learning solutions and deliver training effectively across multiple modalities.

Qualifications

• 10+ years of enterprise instructional design experience.
• Strong facilitation presence with Financial Services and Sales audiences.
• Proven ability to design across multiple learning modalities.

Responsibilities

• Architect and deliver enterprise-grade learning experiences.
• Conduct training needs analysis and define curriculum.
• Deliver live training sessions and facilitate webinars.

Skills

Facilitation

English fluency

Instructional design

Training for Salesforce

Complex technology platforms

Job description

I’m helping Avance Consulting Group find a top candidate to join their team full-time for the role of Lead / Senior Salesforce Instructional Designer.

You’ll architect global learning experiences, driving adoption for a large-scale Salesforce transformation.

Compensation

USD 45 - 80/hour

Location

Remote (available for residents of the United States and Canada).

Mission of Avance Consulting Group

"To turn business challenges into growth opportunities by delivering practical, experience-driven solutions that accelerate our clients’ success."

What makes you a strong candidate

• You are an expert in Facilitation.
• English - Fully fluent

Responsibilities and more

My client is deploying a large-scale Salesforce and CRM transformation across its global organization. This initiative will impact 400+ users across Sales, Sales Support, Operations, Analytics, and Service Groups in North America and Asia-Pacific, rolled out in phased waves.

This role is a critical enabler of adoption. We are seeking a Lead Instructional Designer / Facilitator who can architect and deliver an enterprise-grade learning experience that supports system adoption, process change, and long-term scalability.

• Extension Potential: High for strong performers.
• Location: Remote for design work; in-person facilitation required in North America.
• Travel: Occasional travel required (valid passport required).
• Candidate Requirement: US or Canadian-based.

Role Scope

• This is a hybrid role combining instructional design leadership and facilitation.
• The Lead is expected to own the curriculum strategy, coordinate stakeholders, and personally deliver training to institutional enterprise audiences.

Responsibilities

Instructional Design

• Conduct training needs analysis.
• Define curriculum architecture and content sequencing.
• Design modules, lessons, and learning pathways.
• Design job aids and reference materials.
• Design for multiple personas (Sales, Service, Operations, Analytics).
• Create reusable, modular content that scales globally.
• Determine the right learning modality by audience (live, self-paced, webinar, job aids, AI-enabled microlearning).
• Assess what content requires custom training versus Salesforce out-of-the-box tutorials.
• Act as curriculum program manager, coordinating stakeholders and delivery timelines.

Facilitation

• Deliver live, in-person training (primarily North America).
• Facilitate sessions for Sales and Service teams with executive-level presence.
• Deliver virtual sessions and webinars as appropriate.
• Adapt facilitation style to North American Financial Services audiences.

Required Experience & Skills

• US-based with native English fluency.
• 10+ years of enterprise instructional design experience.
• Strong facilitation presence with Financial Services and Sales audiences.
• Experience designing training for Salesforce, CRM, or complex technology platforms.
• Proven ability to design across multiple learning modalities.

Nice-to-Have Qualifications

• Prior Salesforce rollout or enablement experience.
• Background in Sales or Financial Services.
• Exposure to AI-enabled learning concepts (hands‑on development not required).

What This Role Is Not

• Not responsible for adoption metrics or training effectiveness measurement.
• Not required to build e‑learning in specialized authoring tools (e.g., Articulate).
• Salesforce certification not required.
• Not a facilitation‑only role.

Success Profile

• The ideal Lead candidate is a senior, credible instructional leader who designs scalable curricula, confidently facilitates enterprise audiences, and understands change‑driven technology adoption in complex organizations.