Sr Instructional Designer

The Freeman Company (TFC) Brands; Dallas (TX); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Job summary

The Freeman Company in Dallas, TX is seeking a Sr. Instructional Designer to design, develop, and implement cutting-edge learning programs that support enterprise digital transformation.

You will develop training assets across classroom, virtual, and self-paced formats while partnering with technology teams to translate complex concepts into measurable learning experiences. This role goes beyond content creation; you will translate fast-moving subject matter into engaging learning products and

Qualifications

• High School Diploma or Equivalent is required.
• Minimum 5 years of instructional design experience.
• Broad knowledge of adult learning principles and practices.
• Extensive knowledge of ADDIE course design; familiarity with SAM or agile instructional design is a plus.
• Experience creating curriculum strategies and training plans for asynchronous and synchronous environments.
• Familiarity with graphic design, video editing, image manipulation, and formatting.
• Experience with technology adoption, system rollout, or change initiatives.
• Ability to work under deadlines in a fast-paced environment and collaborate with a remote team.
• Strong technical writing and communication skills for non-technical audiences.

Responsibilities

• Design, develop, and maintain eLearning experiences aligned to transformation priorities.
• Develop innovative eLearning modules across multiple modalities (videos, online courses, mobile learning).
• Translate complex subject matter into clear, engaging learning experiences.
• Ensure courses meet program guidelines and remain relevant for learners.
• Collaborate with stakeholders throughout development to maximize business impact.
• Review deliverables for completeness and quality before review rounds.

Skills

Instructional design

Digital learning

ADDIE

Agile learning design

Technical writing

Stakeholder collaboration

Education

High School Diploma or Equivalent

Tools

Articulate Storyline

Rise 360

SuccessFactors

Cornerstone

SCORM/xAPI

AI-assisted authoring tools

Adobe Creative Suite

Job description

Career Opportunities: Sr Instructional Designer (94277)

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full‑service solutions leverage a 99‑year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Sr. Instructional Designer will help design, develop, and implement cutting‑edge learning programs that build competence and confidence within The Freeman Company — with a specific focus on supporting our enterprise digital transformation initiatives. As part of the Learning & Development team, you will develop training assets spanning classroom, virtual, and self‑paced digital formats, always keeping the learner and the business outcome at the center.

This role goes beyond content creation. You will partner with technology teams and business stakeholders to close skill gaps, accelerate adoption of new digital tools, and translate complex, fast‑moving subject matter into engaging, measurable learning experiences. You will understand training needs, create prototypes for larger solutions, and deliver final learning products within prescribed standards of quality, timeline, and effort.

This position will support our Learning & Development team. It is eligible to work a hybrid schedule, generally requiring work in‑office 2‑3 days per week. The ideal candidate will be based out of our North Dallas office in Dallas, TX; however, we are also open to candidates in:

• Las Vegas, NV
• Nashville, TN
• Orlando, FL
• San Antonio, TX

Essential Duties & Responsibilities

Design & Development

• Design, project manage, and maintain eLearning experiences for required training, consistent with adult learning theory and aligned to digital transformation priorities.
• Recommend and develop innovative eLearning modules in multiple modalities — videos, stand‑alone online courses, mobile learning, and performance support assets such as job aids and in‑app guidance.
• Translate and synthesize complex subject matter, including new technologies and evolving processes, into clear, engaging learning experiences that are practical and immediately applicable on the job.
• Ensure all courses are produced to align with program guidelines, keeping training direct and relevant for learners.

Technology Adoption Support

• Develop learning solutions that support the adoption of new enterprise technologies, helping employees build confidence and capability during periods of change.
• Stay current on relevant learning trends, including microlearning, adaptive learning, AI‑enabled content, and blended learning techniques, and apply them where they add genuine value.
• Use LMS data and learner feedback to track engagement, evaluate effectiveness, and inform continuous improvement.

Collaboration & Quality

• Engage and collaborate with stakeholders throughout the development process, building strong relationships and ensuring a positive impact on the business.
• Review deliverables for completeness, compliance with standards, and consistency prior to sending for review.
• Participate actively in team and project meetings, contributing ideas and flagging risks early.
• Demonstrate critical thinking and sound decision‑making to determine the right solution for each business problem.

Education & Experience

Required

• High School Diploma or Equivalent with relevant work experience is required.
• Minimum 5 years of instructional design experience developing digital, virtual, and blended learning solutions.
• Broad knowledge of adult learning principles, practices, and procedures.
• Extensive knowledge of ADDIE course design; familiarity with SAM or agile instructional design approaches is a plus.
• Demonstrated experience creating curriculum strategies and training plans, including analyzing, building, and assessing curricula for asynchronous and synchronous environments.
• Familiarity with graphic design, video editing, image manipulation, and formatting.
• Experience working on technology adoption, system rollout, or process change initiatives — understanding how learning fits into a broader change effort.
• Ability to work efficiently under deadlines in a fast‑paced environment with numerous concurrent projects.
• Highly collaborative, resourceful, and comfortable working both independently and as part of a fully remote team with diverse colleagues, subject matter experts, and stakeholders.
• Agile and flexible to pivot across projects and working styles to accomplish results that fit the project need.
• Strong technical writing and communication skills; comfortable making complex ideas accessible to non‑technical audiences.

Preferred

• Experience integrating AI tools into learning workflows — such as custom GPTs, AI voiceover, or adaptive content platforms.
• Experience partnering with IT project teams on enterprise system implementations is strongly preferred, including translating technical requirements, workflows, or configuration changes into practical learning solutions for end users.
• Familiarity with UX or human‑centered design principles applied to learning experience design.
• Certification in instructional design (e.g., ATD CPTD, IACET, or equivalent) a plus.

Core Tool Proficiency

• Authoring - Articulate Storyline, Rise 360
• LMS / LXP - Enterprise LMS (Successfactors, Cornerstone or equivalent), SCORM/xAPI
• AI Tools - AI‑assisted authoring tools, Microsoft Copilot, Synthesia or equivalent
• Design & Media - Adobe Creative Suite, Snagit, Canva, Synthesia

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full‑time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.