Strategic Search Marketing Manager

Publicis Groupe; Chicago (IL); On-site; USD 75,000 - 108,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401K

Job summary

Publicis Groupe in Chicago seeks a Manager of Search Marketing to lead a team within the Digitas SEM capability, shaping performance metrics, reporting results, and strengthening client and vendor relationships. You will oversee bid strategy, develop program strategies, ensure campaigns meet client goals, and mentor analysts to deliver value across multi-channel paid search initiatives.

Join a global leader renowned for integrated media solutions, and drive strategic insights across Digital and

Qualifications

• Four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience.
• Experience managing direct report(s) preferred.
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred).
• Strong understanding of media research tools and data interpretation capability.
• Proficiency in Microsoft Office; experience with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred.

Responsibilities

• Serve as primary contact for day-to-day clients.
• Lead development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy).
• Oversee day-to-day internal team’s work on bid strategy optimization and testing.
• Establish and drive paid search best practices for team to assimilate across tactics and activations.
• Maintain a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision.
• Write and deliver media strategies, and oversee the translation of these strategies into final media recommendations.
• Ensuring that media deliverables meet and align with client goals and objectives.
• Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied.
• Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others.
• Ensuring that analysts are effectively developing and optimizing campaigns for added value.
• Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders.
• Providing creative solutions to client challenges.
• Fostering relationship with internal teams and external teams while managing multiple client stakeholders.
• Understanding big picture implications and how insights can be applied in other programs and environments.
• Active knowledge sharing with capability and broader agency.

Skills

Digital media experience

SEM experience

Client management

Analytical skills

Communication skills

Education

Bachelor's degree

Tools

DoubleClick search

Tag Management

DMP

MTA

Site Analytics

Job description

Publicis Groupe in Chicago seeks a Manager of Search Marketing to lead a team within the Digitas SEM capability, shaping performance metrics, reporting results, and strengthening client and vendor relationships. You will oversee bid strategy, develop program strategies, ensure campaigns meet client goals, and mentor analysts to deliver value across multi-channel paid search initiatives.

Join a global leader renowned for integrated media solutions, and drive strategic insights across Digital and