SEM Analytics Pro | Growth-Focused Paid Search

Digitas North America; New York (NY); On-site; USD 50,000 - 74,000; Full time

Job summary

Digitas North America is seeking a Search Marketing Analyst to manage tactical components of SEM campaigns, collaborating with major search engines and internal teams to plan, report, and optimize paid search initiatives.

You will translate client goals into SEM tactics, develop forecasts, and provide data-backed recommendations while engaging with cross-channel colleagues for timely reporting.

Qualifications

• Four-year degree required; SEM experience a plus.
• Strong teamwork and time management.
• Detail-oriented with an objective-focused mindset.
• Quantitative and research skills.
• Familiarity with digital advertising and SEM.
• Strong communication and relationship-building.

Responsibilities

• Holistic SEM program management including keywords development, ad creative and strategy.
• Trafficking recommendations and optimization toward business goals.
• Participating in meetings and documenting takeaways and next steps.
• Assimilating data from multiple sources and drawing actionable conclusions.

Skills

Analytical thinking

Team collaboration

Communication skills

Problem solving

Attention to detail

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Google Analytics

Job description

Digitas North America is seeking a Search Marketing Analyst to manage tactical components of SEM campaigns, collaborating with major search engines and internal teams to plan, report, and optimize paid search initiatives.

You will translate client goals into SEM tactics, develop forecasts, and provide data-backed recommendations while engaging with cross-channel colleagues for timely reporting.