SEM Lead: Strategy, Analytics & Client Growth

Horizon Media Inc.; New York (NY); On-site; USD 74,000 - 92,000; Full time

Job summary

Horizon Media Inc. in New York City seeks a results-driven SEM professional to manage client search programs, analyze performance data, and translate insights into actionable strategies.

You will work with senior leadership to shape Paid Search roadmaps and testing plans, while mentoring junior analysts and coordinating cross-team collaboration. The role emphasizes strong communication, quantitative skills, and a proactive, fast-paced work style within a leading advertising firm known for its

Qualifications

• 2.5+ years’ SEM experience focusing on direct response campaigns (CPA, CPL, ROI, ROAS).
• 1+ years’ experience with bid management platforms and site analytics tools.
• Able to train, motivate and manage individuals at multiple levels.
• Advanced quantitative skills and Excel proficiency.
• Able to learn quickly in a fast-growing, collaborative team environment.

Responsibilities

• Act as main day-to-day contact for the client, offering strategic recommendations and analysis.
• Manage execution of clients’ Search programs and coordinate analyst resources.
• Analyze performance data and provide actionable insights and plans.
• Develop Paid Search strategy and testing methodology with senior leadership.
• Contribute to team training and cross-learning sessions among analysts.
• Maintain daily relationships with key search engine representatives.

Skills

SEM experience

Analytical skills

Excel proficiency

Communication skills

Team collaboration

Bid management experience

Education

Bachelor's degree in marketing/communications/finance/analytics

Tools

Marin

Kenshoo

DS3

Google Analytics

SiteCatalyst

Job description

Horizon Media Inc. in New York City seeks a results-driven SEM professional to manage client search programs, analyze performance data, and translate insights into actionable strategies.

You will work with senior leadership to shape Paid Search roadmaps and testing plans, while mentoring junior analysts and coordinating cross-team collaboration. The role emphasizes strong communication, quantitative skills, and a proactive, fast-paced work style within a leading advertising firm known for its