Paid Search Strategy & Optimization Analyst

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Parental leave

Flexible time off

Job summary

Digitas in New York, NY is seeking a Search Marketing Analyst to drive tactical SEM campaigns across Google, Microsoft, and Yahoo. You will plan, optimize, and report on paid search programs, collaborating with cross-functional teams to meet client goals.

The role emphasizes data interpretation, bid strategy optimization, and staying current with industry trends. A four-year degree and up to 2 years of analytics or digital marketing experience are preferred.

Qualifications

• Four-year degree; 1–2 years in analytics or digital marketing is a plus.
• Strong teamwork and time-management skills.
• Detail-oriented with ability to deliver accurate results.
• Solid quantitative and research skills with data interpretation.
• Familiarity with digital advertising space and growth mindset.
• Clear and concise communication; relationship-building.
• Awareness of prompt-based AI tools is a plus for ideation/research.

Responsibilities

• Manage holistic SEM campaigns: keywords, ad copy, strategy, trafficking, and reporting.
• Attend meetings and document takeaways with next steps.
• Aggregate data from multiple sources and derive actionable insights.
• Optimize bid strategies; monitor KPIs, thresholds, and budgets.
• Translate client goals into SEM tactics and execute accordingly.
• Apply Paid Search best practices and identify issues proactively.
• Monitor industry trends and summarize for stakeholders.
• Develop proficiency with SEM platforms and tools.
• Create campaign ad copy and tag traffic per rotation rules.
• Forecast performance and assist with budget allocations.

Skills

Analytical thinking

Communication

Attention to detail

Team collaboration

Problem solving

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Yahoo Gemini

AI tools (ChatGPT, Gemini)

Job description

Digitas in New York, NY is seeking a Search Marketing Analyst to drive tactical SEM campaigns across Google, Microsoft, and Yahoo. You will plan, optimize, and report on paid search programs, collaborating with cross-functional teams to meet client goals.

The role emphasizes data interpretation, bid strategy optimization, and staying current with industry trends. A four-year degree and up to 2 years of analytics or digital marketing experience are preferred.