Lead Product Marketing Manager – AI-Native PLG GTM (Remote)

Kenyan Edu; San Francisco (CA); Remote; USD 196.000 - 249.000; Vollzeit

Zusammenfassung

Novus, Pendo's new product, seeks a Lead Product Marketing Manager to own the narrative, positioning, and GTM for a 0-to-1 launch aimed at product engineers and application owners building AI-native software. You will lead end-to-end GTM, craft messaging, run campaigns, enable sales, and build community across developer channels, influencer relationships, and self-serve onboarding in a PLG motion.

This remote US role blends hands-on execution with strategic influence across product, marketing,

Qualifikationen

• 7+ years of marketing experience with ownership of positioning and narrative for a product or category.
• Proven ability to drive a launch, repositioning, or category story end to end.
• Strong content instincts with crisp narratives and launch materials.
• Active fluency with AI tools and evidence of impact.
• Bias to action with track record of shipping and iterating.
• Ability to translate technical depth into clear messaging.
• Strong cross-functional influence without direct authority.
• Experience with PLG motions and developer audiences.
• Credibility with developer or builder audiences.

Aufgaben

• Own narrative, positioning, and talk tracks for Novus, ensuring alignment across product, sales, marketing, and leadership.
• Build and run end-to-end GTM plans across audience targeting, channel strategy, campaigns, and success metrics.
• Define acquisition channels, run campaigns, and drive early access signups.
• Develop community presence among developers and builders, including forums, social channels, and events.
• Partner with product and growth to design self-serve onboarding and freemium-to-paid paths.
• Position Novus and Pendo together in the market and define transitions for customers.
• Create enablement materials for sales and partners to engage with product engineers.
• Track activation, conversion, and marketing-sourced revenue signals.

Kenntnisse

Marketing leadership

Product marketing

Launch management

AI tools fluency

Bias to action

Messaging and positioning

Cross-functional influence

PLG motions

Developer audience credibility

Tools

Claude

ChatGPT

Jobbeschreibung

Novus, Pendo's new product, seeks a Lead Product Marketing Manager to own the narrative, positioning, and GTM for a 0-to-1 launch aimed at product engineers and application owners building AI-native software. You will lead end-to-end GTM, craft messaging, run campaigns, enable sales, and build community across developer channels, influencer relationships, and self-serve onboarding in a PLG motion.

This remote US role blends hands-on execution with strategic influence across product, marketing,