Remote Lead Product Marketing Manager: GTM & Growth

Pendo.io, Inc.; New York (NY); Hybrid; USD 196,000 - 249,000; Full time

Job summary

Pendo, a remote-friendly company in the United States, seeks a Lead Product Marketing Manager to own go-to-market across launches, cross-portfolio initiatives, and new efforts. You will craft positioning, drive launch strategy, enable sales, and build credibility with technical builders while partnering across product, sales, and marketing.

This hands-on GTM leadership role emphasizes rapid alignment, data-driven decisions, and the ability to translate complex tech into compelling customer

Qualifications

• 7+ years of marketing experience with ownership of positioning and narrative for a product or category.
• Proven ability to drive a launch, repositioning, or category story end to end.
• Strong content instincts with ability to craft crisp narratives and launch materials.
• Active, practical fluency with AI tools (e.g., Claude, ChatGPT).
• High bias to action with track record of shipping and iterating.
• Ability to translate technical depth into clear, compelling messaging.
• Strong cross-functional influence without direct authority.
• Credibility with developer or builder audiences and their discovery paths.

Responsibilities

• Own messaging frameworks, positioning, and category narratives across product initiatives.
• Build and run end-to-end go-to-market plans including audience targeting and launch moments.
• Define acquisition channel mix, campaigns, and conversion with revenue impact.
• Establish a credible presence with builder audiences and developers.
• Design self-serve onboarding and activation flows in collaboration with product/growth teams.
• Shape platform narrative and upgrade paths for expanding customers.
• Translate complex technical capabilities into clear, value-oriented messaging and sales enablement.
• Track metrics tying PMM initiatives to pipeline and early revenue outcomes.

Skills

Narrative development

GTM leadership

Cross-functional influence

AI fluency

Action-oriented

Tech messaging

Developer credibility

Data-driven decisions

Job description

Pendo, a remote-friendly company in the United States, seeks a Lead Product Marketing Manager to own go-to-market across launches, cross-portfolio initiatives, and new efforts. You will craft positioning, drive launch strategy, enable sales, and build credibility with technical builders while partnering across product, sales, and marketing.

This hands-on GTM leadership role emphasizes rapid alignment, data-driven decisions, and the ability to translate complex tech into compelling customer