Marketing Manager

Primis; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Primis is seeking a Senior Marketing Manager based in New York City to turn customer reality into compelling stories, webinars, and GTM programs. You’ll work cross-functionally with Product, Design, CS, Sales, and Engineering to shape narratives and drive adoption.

You’ll own webinars end-to-end, translate product capabilities into customer value, build launch narratives, and create content that fuels adoption, expansion, and pipeline. Some travel to client sites and events may be required.

Qualifications

• 3–6+ years in B2B SaaS marketing, spanning product or customer marketing.
• Experience hosting webinars or live product storytelling.
• Strong creative instincts to craft angles from customer workflows.
• Excellent written and verbal communication for customers.
• Based in New York City with ability to travel occasionally.

Responsibilities

• Host customer-facing webinars end-to-end, including topic ideation and follow-up.
• Translate product capabilities into clear customer value.
• Develop launch narratives and adoption content.
• Partner with Product, Sales, and CS on GTM angles.
• Manage logistics for events, gifts, and swag.

Skills

B2B SaaS Marketing

Webinar Hosting

Content Marketing

Cross-functional Collaboration

Product Marketing

Storytelling

Tools

Webinar Platforms

Marketing Automation

Analytics / GA

Job description

Primis is partnering with a project management platform that teams use to move faster, collaborate better, and get work done. They help companies manage projects, campaigns, approvals, resourcing, time tracking, goals, automation, and AI-powered workflows in one place.

About the Role

We are looking for a Senior Marketing Manager who turns customer reality into compelling stories, webinars, and go-to-market programs. This is not a rigid, framework-only role. We want someone who is genuinely curious about how people use the product, can put themselves in the customer’s shoes, and can ideate creatively with Marketing, Design, CS, Sales, and Engineering.

You’ll sit at the center of product and GTM: host customer-facing webinars, shape narratives around what we build, and help translate product innovation into adoption, expansion, and pipeline. You’ll own meaningful work independently while growing into broader strategic responsibility.

This person should be based in New York City and comfortable working from the NYC office regularly.

What You’ll Do

• Spend time understanding how customers actually work in the product— jobs to be done, friction, “aha” moments — and turn that into positioning, content, and campaign ideas.
• Translate product capabilities into clear customer value, without defaulting to jargon or generic SaaS messaging.
• Build differentiated narratives informed by customer conversations, CS/Sales feedback, product strategy, and market context.
• Spot gaps in how the product shows up externally and proactively create the materials, stories, or programs that fill them.
• Bring customer and market insight into product and GTM discussions — including product ideas, not just messaging.

Webinars, launches & customer marketing

• Own and lead customer-facing webinars end-to-end: topic ideation, speakers, content, attendance, and follow-up.
• Partner with Product early on upcoming releases and shape go-to-market angles that feel useful to customers, not just “feature live.”
• Lead product rollouts from planning through execution and post-launch learning.
• Create launch narratives, customer education, adoption content, and product storytelling (including video around product functionality).
• Support customer marketing moments tied to launches, adoption, expansion, Ambassadors, and relationship-building.
• Manage customer gifts, swag, and related logistics for strategic accounts, launches, events, and appreciation moments.
• Travel occasionally for onsite customer opportunities, conferences, events, and other business needs.

Commercial impact

• Connect your work to measurable outcomes: webinar engagement, adoption, expansion, pipeline, and retention.
• Partner with Sales and CS on how new and existing products should be positioned with real buyers and users.
• Create campaigns that support acquisition, expansion, cross-sell, and product adoption.
• Track what works, learn quickly, and improve the next round—without building process for process’s sake.

Partnering across the Business

• Work closely with the Head of Marketing, Design, Product/Engineering, Sales, and Customer Success.
• Equip GTM teams with clear, practical materials when they need them — talk tracks, narratives, collateral — while staying creative and customer-led.
• Keep stakeholders aligned on priorities, timelines, and results.
• Operate with ownership, good judgment, and a bias toward shipping high-quality work quickly.

What We’re Looking For

• 3–6+ years in B2B SaaS marketing, ideally spanning product marketing, customer marketing, or creative GTM.
• Experience hosting or leading webinars, customer education sessions, or live product storytelling.
• Strong creative instincts: you can invent an angle, a webinar concept, or a narrative from a customer workflow — not only execute a brief.
• Genuine curiosity about product and UX; you want to understand how users experience the product.
• Ability to write and speak clearly for customers, not just for internal frameworks.
• Comfort collaborating across Marketing, Design, CS, Sales, and Engineering without needing heavy process.
• Commercial instincts: you care whether the work moves adoption, engagement, expansion, or pipeline.
• Ability to move between strategy and hands‑on execution.
• Comfort managing logistics (gifting, swag, events, cross‑functional coordination) with care.
• Based in New York City and comfortable working from the NYC office regularly.
• Willingness to travel occasionally for customers, conferences, and events.

This role is a great fit if you…

• Get energy from talking to customers and turning what you hear into content, webinars, and GTM ideas.
• Prefer creative problem‑solving over rigid playbooks.
• Can own a webinar or launch narrative from blank page to live moment.
• Want to partner closely with product and design, not just “receive features to market.”

Nice to Have

• Experience marketing project management, productivity, collaboration, automation, AI, or related SaaS.
• Experience with Ambassadors, community, advocacy, or customer engagement programs.
• Experience supporting both self‑serve and sales‑led motions.
• Familiarity with adoption, retention, and expansion strategies.
• Experience with account‑based or expansion‑focused programs.

What Success Looks Like

• The product value is easier to understand, easier to sell, and easier for customers to adopt.
• Webinars and product education moments people actually want to attend — and that drive engagement/follow‑up.
• Launches that feel customer‑led: clear narrative, strong execution, and useful learning afterward.
• Content and GTM ideas grounded in real customer workflows, not generic feature announcements.
• Sales and CS feel sharper in customer conversations because the story is clearer.
• Campaigns and programs that contribute to pipeline, expansion, and adoption.
• Product and GTM decisions informed by what you’re hearing from customers.
• Customer gifting, swag, and event logistics handled with care.