Sr Product Marketing Manager

amwell; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Amwell is seeking a Senior Product Marketing Manager to drive commercialization of its digital health solutions. You will translate complex product capabilities into differentiated messaging, enable enterprise sales teams, and support strategic deals and RFP responses.

This role requires 8+ years in product marketing, healthcare IT expertise, and proven cross-functional leadership to deliver measurable commercial impact with speed and rigor.

Qualifications

• 8+ years of product marketing or related B2B marketing experience.
• Deep fluency in healthcare IT, digital health, or payer markets.
• Demonstrated experience supporting enterprise sales organizations and complex deal cycles.
• Proven ability to translate technical capabilities into clear buyer value.
• Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments.
• Strong cross-functional leadership and project management skills - Excellent written and verbal communication skills.

Responsibilities

• Develop and refine platform positioning that differentiates solutions in the payer market.
• Define go-to-market strategy including target segments, launch sequencing, and success metrics.
• Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success.
• Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment.
• Develop thought leadership for payer market trends.
• Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization.

Skills

Product marketing

B2B marketing

Cross-functional leadership

Enterprise sales enablement

Messaging & positioning

Strategic storytelling

Project management

Healthcare IT knowledge

Job description

Company Description

At Amwell, we're transforming healthcare for all-powered by technology and inspired by people. Here, your ideas don't just matter-they drive real change, improving lives on a global scale.

We marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry's biggest pain points and are on a mission to enable greater access to more convenient, affordable, and effective care.

We do this through our technology-enabled care platform that is designed to help our clients achieve their digital care ambitions - today and in the future. We offer programs spanning the full care continuum , including urgent, acute and specialty care, behavioral health, and services for the treatment of chronic conditions such as heart and cardiometabolic diseases. Programs are powered by Amwell as well as our growing partner network.

For almost two decades, Amwell has proudly served some of the largest and most sophisticated healthcare organizations in the U.S. and worldwide. Our team is passionate about technology's role in transforming care delivery and making it more equitable, accessible, efficient, cost-effective and navigable for all.

Brief Overview

As a Senior Product Marketing Manager, you will play a key role in driving commercialization of Amwell's solutions. This role focuses on executing high-impact go-to-market initiatives, enabling enterprise sales teams, supporting strategic deals and RFP responses, and translating complex product capabilities into differentiated, outcome-driven messaging.

This role is ideal for an experienced product marketer who can operate independently, thrive in a fast-paced environment, and partner closely with Product, Sales, and Marketing leaders to deliver measurable commercial impact.

Core Responsibilities

Commercial Leadership

• Develop and refine platform positioning that differentiates solutions in the payer market
• Define go-to-market strategy including target segments, launch sequencing, and success metrics
• Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success
• Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment
• Develop thought leadership for payer market trends
• Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization.

Sales, RFP & Field Enablement

• Develop launch messaging, sales tools, and enablement materials aligned with established positioning
• Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning
• Develop executive-ready materials for strategic opportunities and client presentations
• Maintain reusable messaging frameworks that accelerate RFP response development
• Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers
• Incorporate field feedback to continuously improve sales tools and messaging
• Track and analyze launch and enablement performance to continuously improve commercialization outcomes.

Messaging & Competitive Intelligence

• Translate complex product and clinical capabilities into clear, outcome-driven messaging
• Maintain and evolve competitive battlecards and positioning guidance
• Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement

Cross-Functional Collaboration

• Partner with Product teams to understand roadmap priorities and upcoming launches
• Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning
• Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives
• Coordinate with Sales Enablement to support internal training and field readiness

Qualifications

• 8+ years of product marketing or related B2B marketing experience
• Deep fluency in healthcare IT, digital health, or payer markets
• Demonstrated experience supporting enterprise sales organizations and complex deal cycles
• Proven ability to translate technical capabilities into clear buyer value
• Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
• Strong cross-functional leadership and project management skills - Excellent written and verbal communication skills

What Success Looks Like

• High-impact launches executed with strong field adoption
• Sales teams equipped with differentiated messaging and materials
• RFP responses supported with consistent, compelling positioning
• Employer-facing enablement materials effectively used by health plan clients
• Competitive insights regularly refreshed and actionable

Do Well. Live Well. At Amwell.

Driven by our mission and values, we foster a workplace where Delivering Awesome, being Customer First and oper