Lead, Product Engagement Specialist

JLL; Phoenix (AZ); Remote; USD 100,000 - 120,000; Full time

Job summary

A leading company in real estate is seeking a Lead, Product Engagement Specialist to enhance awareness of their AI platform. The role involves creating impactful content, collaborating with teams, and driving product adoption through strategic marketing efforts.

Benefits

401(k) plan with matching contributions

Comprehensive Medical, Dental & Vision Care

Paid parental leave at 100% of salary

Paid Time Off and Company Holidays

Qualifications

• 6+ years of equivalent experience in product marketing or engagement.
• Strong understanding of AI technology and its applications.

Responsibilities

• Develop and rollout product engagement assets and communication campaigns for AI products.
• Conduct market research and competitor analysis to identify opportunities.

Skills

Communication

Analytical Skills

Project Management

Collaboration

Education

Bachelor's degree in marketing, business, or a related field

Job description

JLL empowers you to shape a brighter way.

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world-class services, advisory, and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers, and find a place where they belong. Whether you have deep experience in commercial real estate, skilled trades, or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

We are seeking a Lead, Product Engagement Specialist to join our AI Platform team at JLL. In this role, you will accelerate awareness and adoption of JLL’s cutting-edge AI platform, bringing the future of real estate into the present. You will create compelling content that empowers our sales teams and fuels business development across JLL. Collaborating closely with the AI Platform team, you will create and refine productized assets and channel strategies targeted at both wide audiences and specific groups. To be successful, you must combine a deep understanding of AI technology with the ability to translate complex ideas into impactful internal awareness campaigns and messages. Measures of success in this role will include product adoption velocity, material engagement, and training effectiveness.

Responsibilities

1. Develop, operationalize, and rollout product engagement assets, training, and communication campaigns for AI products.
2. Leverage user segmentation methodologies and analytics tools to understand and analyze user groups for effective planning and partnered execution of user reengagement campaigns.
3. Craft and refine product content, such as product and feature updates, AI Platform announcements, and newsletters, ensuring clear and compelling messaging that resonates with the target audience.
4. Work closely with internal stakeholders to understand their specific needs and create tailored content to drive adoption among targeted user groups.
5. Develop marketing collateral, including presentations, case studies, white papers, and sales enablement materials that articulate the value proposition of our AI products.
6. Collaborate with the broader marketing and communication teams to ensure consistent messaging across internal channels and campaigns.
7. Conduct market research and competitor analysis to stay informed about industry trends and identify opportunities to differentiate our AI products.
8. Develop and maintain a deep understanding of our AI tools, continuously updating collateral and marketing approaches as the use of our technology evolves.

Qualifications

• Bachelor's degree in marketing, business, or a related field or 6+ years of equivalent experience.
• Demonstrated experience in product marketing or product engagement.
• Strong understanding of AI technology and its applications.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear and compelling marketing messages.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong analytical and research skills to identify market trends, competitor activities, and customer needs.
• Ability to collaborate effectively with cross-functional teams, including product managers, developers, and sales professionals.
• Self-motivated and detail-oriented with excellent project management skills.

Preferred Qualifications

• Advanced degree in related field.
• Prior experience in Product Engagement in technology/software.

Estimated total compensation for this position is $100,000.00 – $120,000.00 USD per year. The pay range listed is a total compensation range including bonus, if applicable. The provided range is an estimate and not guaranteed. An employment offer is based on the applicant’s education, experience, skills, abilities, geographic location, internal equity, and market data alignment.

Location

Remote – Chicago, IL, Phoenix, AZ

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table!

Benefits

JLL offers personalized benefits supporting personal well-being and growth, including:

• 401(k) plan with matching contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays

Additional Information

JLL is committed to protecting your personal information, with details available in our Candidate Privacy Statement. This position may require full COVID-19 vaccination proof upon start. We are an Equal Opportunity Employer and provide reasonable accommodations for individuals with disabilities. Various state and local laws regarding background checks, criminal history, and privacy apply, with specific provisions for California residents.

Applications are accepted on an ongoing basis until the candidate is selected.