Lead, Primary Research & Ad Experimentation (Hybrid)

NBCUniversal; New York (NY); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Paid leave

Tuition reimbursement

Job summary

A leading media company is seeking a Manager of Primary Research to drive initiatives supporting the Ad Sales organization. This role focuses on audience intelligence in entertainment and news while collaborating with stakeholders to inform strategic decisions. Ideal candidates have over 7 years of research experience, a strong command of data analysis, and excellent communication skills. This position offers a hybrid work model and various benefits.

Qualifications

• 7+ years’ experience as a researcher at a media brand or agency.
• Expertise in leading and executing primary market research.
• Strong proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Design and implement quantitative and qualitative research initiatives.
• Partner with teams to identify research objectives and methodologies.
• Synthesize and interpret large datasets to develop consumer insights.

Skills

Primary market research

Research design

Data analysis

Microsoft Excel

Communication skills

Tools

Qualtrics

Adobe Analytics

PowerPoint

Job description

A leading media company is seeking a Manager of Primary Research to drive initiatives supporting the Ad Sales organization. This role focuses on audience intelligence in entertainment and news while collaborating with stakeholders to inform strategic decisions. Ideal candidates have over 7 years of research experience, a strong command of data analysis, and excellent communication skills. This position offers a hybrid work model and various benefits.