Ad Research Manager — Hybrid, AI-Powered Insights

Roku; Santa Monica (CA); Hybrid; USD 87,000 - 101,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Paid time off

Wellness benefits

Job summary

A leading TV streaming platform in Santa Monica is looking for a research expert to drive insights for advertisers. You will design research methodologies and conduct tests that enhance audience understanding and ad effectiveness. Ideal candidates will have 3-7 years of experience and be skilled in analytical problem-solving. This role offers comprehensive benefits and promotes a hybrid work environment, reflecting a commitment to employee well-being and collaboration.

Qualifications

• 3–7 years of experience with primary research methodologies.
• Proven skill in conducting quantitative consumer surveys.
• Exceptional skills in analyzing ambiguous data to create insights.

Responsibilities

• Design research methodologies for internal and external stakeholders.
• Conduct creative ad testing and A/B tests.
• Leverage syndicated data and AI-driven research for insights.

Skills

Experience with primary, secondary and AI-driven research

Analytical and problem-solving skills

Confidence in selecting research methods

Collaboration with cross-functional teams

Experience in media and streaming entertainment

Tools

SQL

Tableau

Qualtrics

Job description

A leading TV streaming platform in Santa Monica is looking for a research expert to drive insights for advertisers. You will design research methodologies and conduct tests that enhance audience understanding and ad effectiveness. Ideal candidates will have 3-7 years of experience and be skilled in analytical problem-solving. This role offers comprehensive benefits and promotes a hybrid work environment, reflecting a commitment to employee well-being and collaboration.