Senior Ad Research Lead

Roku; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking an experienced senior research professional in New York to lead end-to-end primary research studies. You will design methodologies, program surveys, manage vendors, analyze data and present insights to advertisers and cross‑functional partners.

Ideal candidates have 5–8 years in primary, secondary and AI‑driven research, with experience in TV, streaming or media measurement. The role offers a hybrid work model with strong collaboration and growth opportunities.

Qualifications

• 5–8 years of experience with primary, secondary and AI‑driven research.
• Broad methodological toolkit including surveys, testing, audience and brand insights.
• Familiarity with Qualtrics, SQL, Displayr and Tableau preferred.
• Comfort presenting to clients and senior leaders; strong business judgment.

Responsibilities

• Lead end‑to‑end primary research studies, in‑house or via panels or vendors.
• Design appropriate methodology, oversee timelines, surveys, recruitment and weighting.
• Analyze data, generate reports and present results to advertisers and teams.
• Collaborate with sales, marketing and client service; develop category narratives.
• Mentor junior teammates and share knowledge across the organization.

Skills

Primary research

Secondary research

AI-driven research

Qualtrics

SQL

Displayr

Tableau

Tools

Qualtrics

SQL

Displayr

Tableau

Job description

Roku is seeking an experienced senior research professional in New York to lead end-to-end primary research studies. You will design methodologies, program surveys, manage vendors, analyze data and present insights to advertisers and cross‑functional partners.

Ideal candidates have 5–8 years in primary, secondary and AI‑driven research, with experience in TV, streaming or media measurement. The role offers a hybrid work model with strong collaboration and growth opportunities.