Lead Performance Marketing: Paid Search

Pearson; Lincoln (NE); On-site; USD 90,000 - 190,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson in Lincoln, Nebraska, seeks a highly analytical Lead Specialist, Performance Marketing to own paid search campaigns across Google Ads, SA360, and Microsoft Ads, driving enrollments and product adoption.

You will manage internal teams and agency partners, test and optimize, report performance, forecast spend, and collaborate with Analytics, Enrollment, Finance, and Marketing to meet efficiency and enrollment goals.

Qualifications

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsibilities

• Own Paid Search programs across Google Ads, Microsoft Ads, SA360 and other search platforms.
• Drive campaigns to achieve product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategic direction into campaign plans, testing initiatives, and optimization recommendations.
• Monitor performance daily and identify opportunities to improve volume, conversions and cost efficiency.
• Lead keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Oversee testing roadmap and AI-enabled bidding and automation strategies.
• Manage internal experts and paid media agency to ensure flawless execution and accountability.
• Partner with analytics to validate performance and support attribution and measurement initiatives.

Skills

Paid Search

Google Ads

SA360

Microsoft Ads

Conversion Optimization

Data Analysis

Excel

Agency Management

Leadership

Cross-functional Collaboration

Tools

Google Analytics

Tag Management

Job description

Pearson in Lincoln, Nebraska, seeks a highly analytical Lead Specialist, Performance Marketing to own paid search campaigns across Google Ads, SA360, and Microsoft Ads, driving enrollments and product adoption.

You will manage internal teams and agency partners, test and optimize, report performance, forecast spend, and collaborate with Analytics, Enrollment, Finance, and Marketing to meet efficiency and enrollment goals.