Lead Paid Search Manager – Ecommerce Growth

Coleman Furniture; New York (NY); Presencial; USD 135.000 - 175.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Life insurance

401k with a 4% match

Paid vacation, sick leave, holidays

Paid parental leave

Financial planning session

Descripción de la vacante

Coleman Furniture is seeking a Paid Search Team Lead to plan, execute, and optimize paid search campaigns across Google Ads and Bing Ads from our Brooklyn, NY office. You will manage budgets, conduct keyword and competitor research, adjust bids and ad copy, and collaborate with marketing, merchandising, and sales to align campaigns with business goals.

You will mentor junior paid search specialists, implement best practices, and report results to leadership while testing new strategies to

Formación

• 5+ years of hands-on paid search experience, ideally in e-commerce or retail.
• Experience managing large budgets and product catalogs.
• Strong command of Shopping campaigns, product feeds and Merchant Center.
• Experience leading or mentoring other marketers.
• Clear communication with people who aren't marketers.
• Self-starter mindset with the ability to take ownership of numerous, fast-moving projects.
• A data-driven mindset with outstanding analytical skills.

Responsabilidades

• Plan, build and optimize Search, Shopping and Performance Max campaigns across a large furniture catalog.
• Manage budgets and pacing against revenue and ROAS targets.
• Research keywords and competitors to find growth and wasted spend.
• Adjust bids, bid strategies and ad copy, and run structured tests on new approaches.
• Work with merchandising and sales to plan promotions, seasonal pushes and inventory priorities.
• Mentor paid search specialists, review their work and set team best practices.
• Report on performance and explain to leadership what's working, what isn't and you're changing.

Conocimientos

Paid search

Budget management

Shopping campaigns

Mentoring

Data analysis

Communication

Herramientas

Google Ads

Bing Ads

Merchant Center

Descripción del empleo

Coleman Furniture is seeking a Paid Search Team Lead to plan, execute, and optimize paid search campaigns across Google Ads and Bing Ads from our Brooklyn, NY office. You will manage budgets, conduct keyword and competitor research, adjust bids and ad copy, and collaborate with marketing, merchandising, and sales to align campaigns with business goals.

You will mentor junior paid search specialists, implement best practices, and report results to leadership while testing new strategies to