Lead Paid Creative Strategist - Hybrid, Flexible PTO

Shinesty, Inc.; Minneapolis (MN); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid schedule

Relocation assistance

Laptop provided

AI creative tools access

Medical, dental, and vision insurance

Flexible PTO

Dog-friendly office

Discounted Shinesty products

Job summary

Shinesty, Inc. is seeking a Lead Creative Strategist to own paid creative across Meta and other channels. You will set the creative roadmap, run testing, and lead our in‑house paid creative producers plus partner agencies.

This role blends creative storytelling with rigorous analytics: you’ll review performance data, identify scalable ideas, and turn insights into new tests and campaigns. You’ll collaborate with photographers, editors, designers, and media buyers to move concepts from brief to

Qualifications

• Typically 5+ years in paid creative strategy or performance marketing for a DTC or e-commerce brand.
• Experience managing agencies and direct reports.
• Proven ability to write and produce ads in Shinesty's voice.
• Strong analytical mindset with comfort in data-driven testing.
• Excellent communication with internal teams and external partners.

Responsibilities

• Own the creative roadmap and prioritize the paid creative pipeline.
• Concept new ads and write scripts and copy in Shinesty's voice.
• Build a real testing system with hypotheses, variables, and cadence.
• Analyze performance, identify what's scaling, and iterate to scale winners.
• Lead in-house producers, designers, editors, and agencies; provide direction and feedback.

Skills

Creative analytics

Paid KPIs

Meta ads

Leadership

Script writing

Video production

A/B testing

Concept ideation

Tools

Northbeam

AI creative tools

Job description

Shinesty, Inc. is seeking a Lead Creative Strategist to own paid creative across Meta and other channels. You will set the creative roadmap, run testing, and lead our in‑house paid creative producers plus partner agencies.

This role blends creative storytelling with rigorous analytics: you’ll review performance data, identify scalable ideas, and turn insights into new tests and campaigns. You’ll collaborate with photographers, editors, designers, and media buyers to move concepts from brief to