Lead Paid Creative Strategist

Shinesty, Inc.; Chicago (IL); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid schedule

Relocation assistance offered

Laptop plus equipment

AI tools access

Medical, dental, vision insurance

Flexible PTO

Dog-friendly office

Discounted Shinesty products

Job summary

Shinesty, Inc. is seeking a Lead Creative Strategist to own paid creative across in-house and agency partners. You will set the roadmap, run the testing pipeline, and manage producers and editors, personally conceiving and shipping top ads in the account.

This role blends creative instincts with analytics, requiring 5+ years in paid creative strategy, leadership, and the ability to scale ideas into high‑performing campaigns on Meta and other channels.

Qualifications

• Typically 5+ years in paid creative strategy or growth for a DTC or e-commerce brand.
• Experience managing agencies and direct reports.
• Strong ability to read creative analytics and translate to tests.

Responsibilities

• Own the creative roadmap and prioritize the paid creative pipeline.
• Concept new ads, write scripts, and maintain Shinesty's voice.
• Build a testing system with hypotheses, variables, and cadence.
• Lead in-house producers, designers, editors, and agencies.

Skills

Paid creative strategy

Agency management

Data-driven analytics

Team leadership

Copywriting

Tools

Northbeam

AI creative tools

Job description

Shinesty, Inc. is seeking a Lead Creative Strategist to own paid creative across in-house and agency partners. You will set the roadmap, run the testing pipeline, and manage producers and editors, personally conceiving and shipping top ads in the account.

This role blends creative instincts with analytics, requiring 5+ years in paid creative strategy, leadership, and the ability to scale ideas into high‑performing campaigns on Meta and other channels.