Lead On-Campus Content Producer (NIL & Branded)

LEARFIELD; Oxford (MS); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) + Match

Paid holidays

Parental leave

Job summary

Learfield is seeking a Supervising Producer to lead and execute a broad slate of content on campus, partnering with university stakeholders and Learfield Studios. The role drives NIL, original, and branded content to engage fans, highlight student-athletes, and create revenue opportunities for local and national sales teams.

You will oversee the on-site production team, collaborate with athletic departments, and shape content strategies with data-driven insights, ensuring high-quality outputs

Qualifications

• 8+ years creating, writing, producing, and directing sports or entertainment video content.
• Hands-on experience shooting and directing video.
• Experience leading a team.
• Excellent communication and presentation skills, including the ability to articulate creative concepts to executive leadership.
• Passionate storyteller with extensive experience driving audience engagement.
• Proven experience in sports and/or entertainment environments.
• Ability to independently own projects and serve as primary contact for external partners.
• Background in digital, short-form, social, and influencer-driven content; narrative storytelling experience is a plus.
• Strong leadership skills with experience managing multiple team members across varied projects.
• Deep understanding of content production pipelines end-to-end.
• Comprehensive knowledge of production equipment, lighting, cameras/lenses, audio, and post-production workflows.
• Ability to write pitch materials, craft pre-production plans, and present to internal and external stakeholders.
• Strong creative ideation skills aligned to project and brand objectives.
• Ability to interpret creative concepts and guide execution with clarity and vision.
• Thrives in a high-energy, high-profile, proactive, deadline-driven environment with strong attention to detail.
• Strong administrative, analytical, and problem-solving abilities.
• Proven capacity to prioritize and manage multiple projects in a fast-paced, constantly evolving setting.
• Highly organized, efficient, and meticulous in execution.

Responsibilities

• Oversee the full Learfield Studios content operation at the university, including creative, production, distribution, analytics, content strategy, and sales integration.
• Lead the development and production of NIL, original, and branded episodic video content to grow fan engagement and drive revenue for local and national sales teams.
• Build trust-driven relationships with student-athletes and guide them through all original, branded, and NIL content initiatives.
• Partner with the athletic department, local property team, and sponsors to create custom NIL content aligned with stakeholder voice, tone, and brand guidelines.
• Shape and continuously refine NIL content best practices across creative, production, distribution, and student-athlete communication.
• Advise on content strategy that supports athletics priorities, increases engagement, and drives local and national revenue.
• Manage the on-site content producer, specialist, and additional production resources; delegate effectively to maximize team output.
• Produce, write, direct, and shoot narrative and serialized Learfield Studios content at the university.
• Serve as the creative lead and supervising producer for all active projects.
• Use data, trends, and creative insight to develop year-round Learfield Studios content strategy and proactive content calendars.
• Pitch, ideate, and execute NIL and branded video series for sales teams; participate in client presentations and productions.
• Ensure the highest-quality content delivery within established budgets and timelines.
• Collaborate with internal and external teams to meet all agreed-upon deliverables.
• Develop research, pre-production, production, post-production, distribution, and analysis plans for all proactive and reactive content series.
• Optimize content distribution and promotional strategies using data as a key creative input.
• Maintain strong communication with Athletics, SIDs, coaches, and athletic administrators to align content with departmental priorities.
• Manage pre-sale content presentations, including projected performance, distribution plans, and creative overviews.
• Track performance of all campaigns and create comprehensive recaps for partners, sales teams, and leadership.

Skills

Video production

Team leadership

Storytelling

On-set directing

Pitch materials

Client partnerships

Job description

Learfield is seeking a Supervising Producer to lead and execute a broad slate of content on campus, partnering with university stakeholders and Learfield Studios. The role drives NIL, original, and branded content to engage fans, highlight student-athletes, and create revenue opportunities for local and national sales teams.

You will oversee the on-site production team, collaborate with athletic departments, and shape content strategies with data-driven insights, ensuring high-quality outputs