Content Producer - University of Texas at Austin

100 LEARFIELD; Texas; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance

Flexible Paid Time Off (minimum 10+ 1)

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a Content Producer for Learfield Studios to drive NIL content development and production at a university, collaborating with on-site sales, athletic departments, student athletes, brands and local staff to execute content that aligns with stakeholder goals.

You will lead creation across multimedia, audio/video, graphics, podcasts, and live streams, and partner with sponsors to deliver on voice, tone, and brand objectives while adhering to NCAA and university guidelines.

Qualifications

• 4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content
• Advanced proficiency in graphic and motion design, photography, and video shooting, producing and editing across various formats, including expertise with Adobe Creative Cloud
• Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results
• Experience producing content for multiple social platforms, with a deep understanding of best practices for each
• Ability to thrive under tight deadlines in a fast-paced, dynamic environment
• Strong understanding of how major and emerging social platforms—Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others—function and engage their respective communities
• Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership
• Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives
• Strong administrative, critical reasoning, and problem-solving skills
• Highly organized, efficient, and detail oriented
• Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations

Responsibilities

• Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
• Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders’ voice, tone, and brand objectives
• Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications
• Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed
• Build trust with student athletes and set them up for success across all NIL executions
• In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department
• Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios
• Act as a liaison between the athletic department content team, Learfield local sales teams and national sales
• Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy
• Serve as an on-campus resource for student athletes and share best practices across content creation
• Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis
• Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership
• Ability to lead distribution kick‑off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to stakeholders

Skills

Video content production

Graphic & motion design

Photography

Adobe Creative Cloud

Social media content strategy

Deadline driven

Stakeholder communication

Tools

Adobe Creative Cloud

Job description

As an integral part of Learfield Studios content team, the Content Producer plays an important role on the ground at the university that assists in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, student athletes, brands and local staff to ideate, create and execute a robust NIL content offering that will deliver across all stakeholders’ goals.

Essential Duties & Responsibilities

• Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
• Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders’ voice, tone, and brand objectives
• Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications
• Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed
• Build trust with student athletes and set them up for success across all NIL executions
• In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department
• Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios
• Act as a liaison between the athletic department content team, Learfield local sales teams and national sales
• Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy
• Serve as an on-campus resource for student athletes and share best practices across content creation
• Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis
• Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership
• Ability to lead distribution kick‑off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to stakeholders

Minimum Qualifications

• 4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content
• Advanced proficiency in graphic and motion design, photography, and video shooting, producing and editing across various formats, including expertise with Adobe Creative Cloud
• Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results
• Experience producing content for multiple social platforms, with a deep understanding of best practices for each
• Ability to thrive under tight deadlines in a fast‑paced, dynamic environment
• Strong understanding of how major and emerging social platforms—Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others—function and engage their respective communities
• Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership
• Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives
• Strong administrative, critical reasoning, and problem‑solving skills
• Highly organized, efficient, and detail oriented
• Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations

Preferred Qualifications

Prior experience in the sports industry, preferably within college athletics, is strongly preferred.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Life Insurance and Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually)
• Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability

Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Equal Opportunity Employer

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

About Learfield

This job board ONLY displays Learfield Sports Properties jobs. To see all other Learfield jobs, please go to: https://learfield.wd5.myworkdayjobs.com/Learfield

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data‑based solutions for a 365‑day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people‑first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun