Director: Strategic Media Planning & Client Growth

Publicis Groupe ANZ; New York (NY); On-site; USD 121,000 - 194,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility support

Pet adoption support

Employee assistance programs

Tuition assistance

Flexible time off

Work Your World program

Matching gifts

Flexible working arrangements

Business resource groups

Job summary

Starcom in the United States is seeking a Director to oversee planning of all media campaigns across channels and contribute to brand strategy. You will lead client relationships and guide teams to translate strategies into audience plans with measurable outcomes.

The role requires 7–10+ years of media planning and 5+ years in management, leveraging analytics and industry knowledge to drive growth and effective media processes for large brands.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business, sociology, or consumer insights
• 7–10+ years of media planning experience
• 5+ years of management experience with progressing responsibilities
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying media opportunities, presenting them to clients, and executing
• Experience monitoring and recommending improvements to the entire media planning process
• Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
• Portfolio management of paid media for a large brand
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
• Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
• Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
• Analyze client’s audience strategiesand work with internal groups to lead business case development
• Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Skills

Media planning

Management

Strategic thinking

Analytics

Business development

Process improvement

Communication skills

Portfolio management

Storytelling

Education

Bachelor's degree

Job description

Starcom in the United States is seeking a Director to oversee planning of all media campaigns across channels and contribute to brand strategy. You will lead client relationships and guide teams to translate strategies into audience plans with measurable outcomes.

The role requires 7–10+ years of media planning and 5+ years in management, leveraging analytics and industry knowledge to drive growth and effective media processes for large brands.