Media Planning Supervisor: Flexible Work and Strategy

Starcom Worldwide, Inc.; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Starcom Worldwide, Inc. in New York is seeking a Media Planning Supervisor who will service clients by creating, executing, and monitoring media plans across digital, TV, audio and programmatic channels to maximize reach.

You will lead deck writing, budget allocation, audience development, and negotiations, collaborating with clients and internal teams while guiding Associates and Senior Associates.

Qualifications

• Bachelor’s degree preferred, concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years of experience in media planning across media channels
• Strong understanding of local media strategy, media planning, and buying best practices
• Ability to balance strategic planning responsibilities with hands-on campaign execution and media buying
• Experience with MediaTools and Prisma is highly preferred
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational, communication, and time-management skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

Responsibilities

• Manage planning initiatives and collaborate with various teams to execute plans across various channels including digital, tv, audio, social, programmatic and more
• Own tactical plan development, recommendation building, and negotiations across their respective channels
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including: deckwriting, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation
• Develop guidelines & budget allocations
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Responsible for management and development of Associates and Senior Associates

Skills

Media planning

Budget allocation

Data analysis

Stakeholder management

Channel buying

Education

Bachelor's degree

Tools

MediaTools

Prisma

Job description

Starcom Worldwide, Inc. in New York is seeking a Media Planning Supervisor who will service clients by creating, executing, and monitoring media plans across digital, TV, audio and programmatic channels to maximize reach.

You will lead deck writing, budget allocation, audience development, and negotiations, collaborating with clients and internal teams while guiding Associates and Senior Associates.