AI-Driven Marketing Automation Architect

Ebsco-Information-Services; Ipswich (MA); Hybrid; USD 110,000 - 158,000; Full time

Job summary

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape the digital journeys that connect website engagement with ongoing marketing interactions in HubSpot.

You’ll design AI-enabled journeys, personalize experiences, and optimize conversion across touches while focusing on HubSpot-driven customer journeys rather than website design or copy.

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs.
• Experience with digital advertising platforms that drive traffic into digital experiences.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection for segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation and AI capabilities to improve personalization and productivity.
• Help define high-value digital engagement and determine lead scoring and qualification factors.
• Maintain QA and documentation for major automations with dependencies, triggers, and business rules.

Skills

Marketing operations

HubSpot Marketing Hub

Analytical & documentation

Tools

HubSpot

NetSuite

Job description

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape the digital journeys that connect website engagement with ongoing marketing interactions in HubSpot.

You’ll design AI-enabled journeys, personalize experiences, and optimize conversion across touches while focusing on HubSpot-driven customer journeys rather than website design or copy.