Lead, Integrated Media Planning & Strategy

POPPIN JAY INC DBA BLUE CHIP; Northbrook (IL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401K contributions

Flexible PTO

Bonus eligibility

Summer hours

Rewards & recognition program

Job summary

Blue Chip in Northbrook, IL is seeking an Associate Director of Integrated Media Planning to provide strategic and operational leadership across accounts and planning teams. The role oversees the development of integrated media strategies, ensures planning quality, and delivers client-ready outputs.

It also directs talent development, staffing, and cross-functional collaboration with agency teams. The position requires 8+ years in media planning, strong digital discipline knowledge, and the

Qualifications

• Bachelor’s degree from an accredited college or university (preferred).
• 8+ years experience in progressive media planning including leading complex integrated planning.
• Broad knowledge of offline and online media channels, audience insights, and performance analytics.
• Experience with shopper marketing and development of integrated media solutions.
• Strong knowledge of digital disciplines (display, online video, CTV, programmatic, social, influencer media, SEM, digital coupons, ad operations).
• Advanced understanding of media strategy, planning, negotiation, implementation, budget stewardship, measurement, and performance analysis.

Responsibilities

• Leads integrated media planning across complex accounts, aligning audience insights with objectives and investment strategy.
• Provides strategic direction and quality oversight throughout the planning process and client presentations.
• Oversees workflows, priorities, and escalation on complex media issues and opportunities.
• Advises clients and partners, driving strategic decisions and growth opportunities.
• Leads development and presentation of integrated media recommendations with clear rationale and measurement.

Skills

Media planning

Integrated planning

Leadership

Budget stewardship

Client management

Team development

Education

Bachelor's degree

Tools

Display & Video

Programmatic

SEM

Job description

Blue Chip in Northbrook, IL is seeking an Associate Director of Integrated Media Planning to provide strategic and operational leadership across accounts and planning teams. The role oversees the development of integrated media strategies, ensures planning quality, and delivers client-ready outputs.

It also directs talent development, staffing, and cross-functional collaboration with agency teams. The position requires 8+ years in media planning, strong digital discipline knowledge, and the