Senior Media Planner: Strategy & Audience Insight

Initiative; Chicago (IL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401(k) plans

Flex spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Initiative in Chicago is seeking a Communications Planner to contribute to integrated planning efforts, shaping client-focused strategies and compelling campaigns. You will manage asset audits, provide audience intelligence, collaborate with media vendors, and support leaders with insights that drive planning and ideation.

This role emphasizes relationship building, presentation skills, and proficiency with Microsoft Office, with opportunities to impact across specialties.

Qualifications

• Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content).
• Excellent written, verbal communication and presentation skills.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Responsibilities

• Contribute to impactful communications plan development to meet client needs and deliver communications idea.
• Responsible for accurate ongoing management and team dissemination of client owned and shared asset audit to enable true OESP planning.
• Provide communications and audience intelligence and data inputs through syndicated and proprietary systems for design goal setting and decision making.
• Work with media vendors and partnership team to maintain and share intelligence regarding media opportunities for planning and ideation.
• Support the Communication Design Directors in researching innovations, audience trends & Partnerships opportunities with actionable insights.
• Contribute to ideation team sessions with Strategy team and Specialty Business Units to generate connections ideas.
• Contributor to Specialty Business Units revenue growth through planning outcomes.

Skills

Integrated planning experience

Excellent communication skills

Relationship management

MS Office proficiency

Tools

MS Word

Excel

PowerPoint

Job description

Initiative in Chicago is seeking a Communications Planner to contribute to integrated planning efforts, shaping client-focused strategies and compelling campaigns. You will manage asset audits, provide audience intelligence, collaborate with media vendors, and support leaders with insights that drive planning and ideation.

This role emphasizes relationship building, presentation skills, and proficiency with Microsoft Office, with opportunities to impact across specialties.