Lead Generator

UpCrunch, Inc.; Los Angeles (CA); On-site; USD 25,000 - 32,000; Full time

Benefits offered by this job

401(k)

Paid time off

Paid holidays

Ongoing sales training

Career advancement opportunities

Hybrid office in Downtown Los Angeles

Job summary

Upcrunch, Inc. is seeking an entry-level Lead Generator in Los Angeles to prospect small business owners for funding solutions. You will perform high-volume outreach via phone, email, and LinkedIn to identify prospects, qualify interest, and schedule qualified appointments for our Sales team.

The role emphasizes outbound activity, CRM documentation, and collaboration with Sales Representatives in a fintech funding environment.

Qualifications

• High school diploma or equivalent; associate or bachelor preferred.
• 0–2 years in sales, lead generation, or outbound outreach; entry-level candidates encouraged.
• Strong phone presence with clear, energetic communication.
• Comfortable with high-volume outbound calling (80–150+ calls/day).
• Proficient with CRM software, LinkedIn, email tools, Google Workspace/Microsoft Office.
• Self-motivated, organized, and goal-oriented with good time management.
• Resilient, coachable, and eager to learn in a fast-paced environment.
• Authorized to work in the United States.

Responsibilities

• Research and build targeted lists of SMB owners from databases and directories.
• Execute high-volume outbound outreach (calls, emails, LinkedIn) to spark interest.
• Qualify prospects by discovery questions on revenue, funding needs, challenges, and goals.
• Identify high-potential leads matching our ideal client profile.
• Schedule qualified appointments or warm handoffs to senior staff.
• Log all outreach activity and outcomes in the CRM.
• Meet or exceed daily/weekly metrics for calls, emails, connections, leads, and appointments.
• Collaborate with sales/marketing to refine messaging and targeting.
• Stay informed on small business trends and funding regulations.
• Maintain professional, persistent outreach in a competitive environment.

Skills

Phone outreach

Communication

Time management

Motivated

Resilient

Education

High school diploma or equivalent

Associate/Bachelor in Business/Marketing/Communications

Tools

CRM software

LinkedIn

Email tools

Google Workspace

Microsoft Office

Lead research platforms

Job description

About Upcrunch, Inc.

Upcrunch, Inc. is a licensed finance lender/broker headquartered in Los Angeles, dedicated to helping small and medium-sized businesses access quick capital solutions. We provide lines of credit, revenue-based funding (up to $2M), equipment financing, working capital, and more- often funded in 24-48 hours. Join our growing sales team and play a key role in connecting business owners with the funding they need to thrive.

Job Summary

The Lead Generator is an essential entry-level role on our sales team, responsible for outbound prospecting to identify small business owners who may need funding. You will use phone, email, LinkedIn, and other channels to research prospects, initiate contact, qualify interest, and set up qualified appointments for our Sales Representatives and Funding Specialists. This high-volume, metrics-driven position is perfect for motivated individuals who enjoy outreach, building initial relationships, and contributing to revenue growth in the fintech space.

Key Responsibilities

• Research and build targeted lists of small and medium-sized business owners using online databases, LinkedIn, business directories, and provided lead sources
• Execute high-volume outbound outreach (cold calls, personalized emails, LinkedIn messages) to introduce Upcrunch's funding solutions and spark interest
• Qualify prospects by asking discovery questions about their business revenue, funding needs, current financial challenges, and goals
• Identify and prioritize high-potential leads who match our ideal client profile (e.g., businesses with consistent revenue seeking growth capital)
• Schedule qualified appointments or warm handoffs to senior Sales Representatives or Funding Specialists for deeper consultations
• Accurately log all outreach activity, lead details, conversation notes, and outcomes in our CRM system (e.g., Salesforce or similar)
• Meet or exceed daily/weekly metrics for calls, emails sent, connections made, qualified leads generated, and appointments booked
• Collaborate with the sales and marketing teams to refine outreach scripts, messaging, and targeting strategies
• Stay informed on small business trends, funding regulations, and competitor offerings to improve prospecting effectiveness
• Maintain a positive, professional, and persistent approach in a rejection-heavy outbound environment

Qualifications & Requirements

• High school diploma or equivalent required; Associate's or Bachelor's degree in Business, Marketing, Communications, or related field preferred
• 0 to 2 years of experience in sales, cold calling, lead generation, customer service, telemarketing, or outbound outreach; entry-level candidates and recent graduates encouraged to apply
• Strong phone presence with clear, confident, and energetic communication skills
• Comfortable with high-volume outbound calling (80-150+ calls/day) and handling rejection
• Basic proficiency with CRM software, LinkedIn, email tools, Google Workspace/Microsoft Office, and lead research platforms
• Self-motivated, organized, and goal-oriented with excellent time management
• Resilient, coachable, and eager to learn in a fast-paced, performance-based environment
• Must be authorized to work in the United States

Compensation & Benefits

• Compensation: Base Pay of $18 - 23/hour doe + Commission
• 401(k), paid time off, and paid holidays
• Ongoing sales training, mentorship, and career advancement opportunities
• Modern office in Downtown Los Angeles with hybrid flexibility

Upcrunch, Inc. is an equal opportunity employer committed to diversity, equity, and inclusion.