Lead Generation Specialist [29681]

Stealth; United States; On-site; USD 70,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Lead Generation Specialist to drive growth through qualified leads. This full-time role involves designing lead generation campaigns, managing data, and collaborating with sales teams to enhance the conversion process. The ideal candidate will have a strong background in marketing strategies and data analytics, utilizing tools like Salesforce and Pardot to optimize performance. Join a dynamic team that values creativity and data-driven decision-making, where your contributions will shape the future of business development initiatives.

Qualifications

• 3-5 years in lead generation or digital marketing, preferably in B2B.
• Strong understanding of CRM systems and marketing automation platforms.

Responsibilities

• Design and implement lead generation campaigns across various channels.
• Maintain and analyze the lead database for accuracy and integrity.

Skills

Lead Generation

Data Analytics

Email Marketing

Digital Advertising

CRM Systems

Content Strategy

Market Research

Performance Analysis

Collaboration

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Pardot

Salesforce

Google Analytics

Job description

1 week ago Be among the first 25 applicants

This full-time role will focus on driving the growth of qualified leads to support our sales pipeline and business development initiatives. The ideal candidate will leverage their expertise in marketing strategies, data analytics, and lead management tools to identify, nurture, and deliver high-quality leads for the organization.

Key Responsibilities

• Lead Acquisition: Design and implement lead generation campaigns across various channels, including email marketing, digital advertising, webinars, and social media.
• Data Management: Maintain, analyze, and optimize the lead database, ensuring data accuracy and integrity in CRM systems.
• Content Strategy: Collaborate with the marketing team to create and distribute content that drives engagement and attracts potential clients.
• Market Research: Identify new opportunities by researching target markets, competitor strategies, and industry trends.
• Performance Analysis: Track and report on campaign performance, providing actionable insights to improve lead conversion rates and marketing ROI.
• Collaboration: Partner with sales teams to define ideal customer profiles, establish lead qualification criteria, and improve the handoff process from marketing to sales.
• Technology Optimization: Utilize marketing automation platforms, CRM tools, and analytics software to streamline processes and enhance lead tracking.
• Innovative Strategies: Stay up-to-date with emerging lead generation trends and tactics to continuously improve outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years in lead generation, digital marketing, or a similar role, preferably within B2B or professional services.
• Technical Skills:
• Proficiency in marketing automation platforms (e.g. Pardot) and CRM systems (e.g., Salesforce).
• Strong understanding of Google Analytics and other performance tracking tools.
• Familiarity with SEO/SEM strategies and social media advertising.
• Exceptional written and verbal communication skills with the ability to create compelling marketing copy.
• Adept at interpreting data and making data-driven decisions.
• Strong collaboration skills with the ability to work cross-functionally across marketing, sales, and business development teams.
• Highly organized with excellent project management skills.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Marketing

• Industries

  Business Consulting and Services

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