Lead Generation Specialist

-; Phoenix (AZ); Remote; USD 55,000 - 75,000; Full time

Job summary

Join a rapidly growing educational service company as a Marketing Specialist. You'll drive lead generation and manage digital marketing campaigns in a remote environment. Collaborate with teams to execute strategies that impact educational marketing positively.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401K Savings Plan

Generous Time Off Plan

Paid Time Off to Volunteer

Education Tuition Discount Program

Qualifications

• Proven experience in digital marketing and lead generation campaigns.
• Ability to work collaboratively in a remote environment.

Responsibilities

• Develop and manage Paid Search, Paid Social, and Display advertising campaigns.
• Analyze client needs and translate them into effective marketing strategies.
• Collaborate with compliance services to ensure marketing materials meet guidelines.

Skills

Digital Marketing

Analytical Skills

Project Management

Communication

Education

Bachelor's degree in Marketing

Certificate in Google Ads

Certificate in Facebook Blueprint

Tools

Google Ads

Facebook Blueprint

Excel

Job description

Come Grow with Us

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

As a Marketing Specialist at GCE, you will play a crucial role in driving lead generation and managing digital marketing campaigns. You'll work closely with our media team to develop and execute strategies across various platforms. At GCE, we offer a remote work environment where you'll have the opportunity to grow your skills and make a significant impact on our marketing initiatives. Join our team and help drive innovation in educational marketing!

What you will do:

• Develop and manage small to medium-scale Paid Search, Paid Social, and Display advertising campaigns to drive lead generation
• Create comprehensive project plans for campaign launches, including planning, management, and execution
• Analyze client needs and translate them into effective marketing strategies
• Manage and optimize relationships with third-party media and affiliate marketing vendors
• Develop and execute affiliate marketing plans, including budget allocation and performance monitoring
• Collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements
• Participate in regular video conferences with internal teams and external stakeholders (minimum 3 per week)

What you will have:

• Bachelor's degree in Marketing, Communications, or related field
• Proven experience in digital marketing and lead generation campaigns
• Experience with Google Ads, Facebook Blueprint, or other relevant platforms
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent project management and organizational skills
• Proficiency in digital marketing tools and platforms
• Strong communication and interpersonal skills
• Ability to work collaboratively in a remote environment
• Certificate in Google Ads, Facebook Blueprint, or other relevant platforms
• Knowledge of Excel

Why work at GCE:

• Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
• Generous time off plan and 11 paid holidays
• Paid time off to volunteer in the community or at GCU sponsored events
• We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program