Lead Generation Manager

Upland Software; United States; Remote; USD 110,000 - 175,000; Full time

Job summary

A leading company in cloud-based tools for digital transformation is seeking a Marketing Manager to join their team. In this role, you will manage integrated marketing strategies and demand generation efforts that significantly impact the company's success. You will collaborate across departments to ensure alignment in achieving marketing and business goals through creative and data-driven approaches.

Qualifications

• 3+ years of B2B marketing experience.
• Proven experience in managing demand gen efforts.
• Strong communication and project management skills.

Responsibilities

• Execute integrated B2B marketing programs.
• Develop and optimize marketing campaigns across channels.
• Track and report on marketing performance.

Skills

B2B marketing

Demand generation

Project management

Communication

Tools

Marketo

Google Analytics

Salesforce

Job description

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At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary

As the right fit for this position, you’ll join our Marketing team to turn ideas into execution across all channels. With a distinctive digital flair, you’ll help develop and own our enterprise marketing plan and lead integrated demand generation campaigns. Your demand gen portfolio will include developing and executing programs across myriad channels – creating impactful content, regularly identifying growth opportunities, testing and experimenting, tracking and reporting results and optimizing campaigns for success. You’ll also take on larger projects, spanning paid programs and sales enablement.

Primary Responsibilities

• Deeply understand our target audience and journey, and ensure campaign and program strategy, content, channels and targeting are aligned to achieve optimal results
• Conceptualize, plan, execute, and optimize integrated B2B marketing programs
• Create on-target messaging across the buying cycle and personas
• Launch and manage 3rd party programs and maintain vendor relationships
• Manage campaigns end-to-end through digital, social, and paid media channels including website, landing pages, SEO, blog, webinars, etc.
• Create and maintain program playbooks to enable sales to support initiatives
• Provide input into programs and content based on data and best practices
• Work with marketing operations to deliver programs to defined target segments
• Track and report on the performance of marketing efforts and programs, leveraging insights to optimize across channels and initiate new tactics / campaigns
• Lead or support other marketing communications and marketing activities that align with the strategy
• Collaborate with internal teams including sales, product management and marketing operations
• Employ project management expertise to coordinate workflows, establish processes to ensure programs are launched successfully
  
  

Requirements

• 3+ years of B2B marketing experience, including managing and executing demand gen efforts
• Proven, hands-on experience deploying, managing and optimizing ABM/ABS programs Demonstrated ability to work with minimum supervision to activate and manage myriad channels
• Up-to-date with the latest trends and best practices in marketing and measurement
• Familiarity with industry standard tools and analytics packages, including Marketo, Google Analytics, and Salesforce
• Success with managing multiple programs and projects
• Must have a solid understanding of market segmentation; strategy, planning and execution of marketing activities
• Proven demand generation, engagement, and optimization experience in a multi-touch buying landscape
• Excellent communication and interpersonal skills
• Self-starter and collaborative team player able to work independently in fast-paced environment
• Enjoys working in a team atmosphere with shared deadlines and multi-departmental projects
• Experience with campaign analysis, measurement, A/B testing, and reporting
  
  

ABM/ABX Campaigns

• Design and execute Account-Based Marketing (ABM) and Account-Based Experience (ABX) campaigns focused on engaging high-value target accounts to accelerate pipeline and drive revenue growth.
• Partner with Sales, Product Marketing, and Marketing Operations to identify strategic accounts and align personalized campaign strategies across multiple touchpoints.
• Build tailored outreach programs using insights such as intent data, firmographics, and behavioral signals to ensure relevance and impact.
• Manage multi-channel ABM tactics—including digital ads, email, content syndication, events, and personalized web experiences—to deliver cohesive account journeys.
• Track and report on account engagement, pipeline influence, and ROI, leveraging analytics to refine tactics and improve performance.
• Continuously test new ABM/ABX approaches and innovate to maximize engagement and conversion rates across key accounts.
  
  

Desired Skills

• B2B tech and/or SaaS marketing experience a plus
• Contend development skills
• Strong orientation to project management and managing program details
• Ability to develop end-to-end reporting that helps drive strategic decisions
  
  

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Software Development

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