Lead Gen Campaign Coordinator (Email Marketing)

LabX Media Group; United States; Remote; USD 45.000 - 50.000; Vollzeit

Zusammenfassung

LabX Media Group is a leading B2B science media company seeking a detail-oriented Campaign Coordinator for the eMarketing team. The role covers end-to-end management of lead generation campaigns, including landing pages and custom forms, liaising with clients, sales teams, and writers, and precise record-keeping in Trello and trackers.

The successful candidate will support email marketing processes, including email builds, list creation, A/B testing, workflows, and data analysis, reporting to

Qualifikationen

• 1+ years of experience working with email marketing.
• Experience with marketing automation and CRM systems (HubSpot, MailChimp).
• Excellent communication skills to report results to stakeholders and work cross-functionally.
• Industry experience in digital publishing, lead generation campaigns, or science sectors is desirable.

Aufgaben

• Build, monitor, and maintain lead generation landing pages and custom forms.
• Plan and deploy promotional emails and manage email marketing schedule.
• Create targeted lists to support eMarketing for campaigns.
• Design, deploy, and monitor E-Drip / workflow campaigns.
• Support promos such as compendiums and sponsored content as needed.
• Coordinate with Paid Social Media teams to run campaigns.
• Monitor communications with clients, writers, and design to meet timelines.
• Update stakeholders on launch timelines, materials, changes, and analysis.
• Maintain SOPs and keep campaigns in Trello and trackers.
• Assist with additional administrative tasks as required.

Kenntnisse

Email marketing experience

Marketing automation

CRM systems (HubSpot, MailChimp)

Tools

HubSpot

MailChimp

Jobbeschreibung

LabX Media Group is a leading B2B science media company seeking a detail-oriented Campaign Coordinator for the eMarketing team. The role covers end-to-end management of lead generation campaigns, including landing pages and custom forms, liaising with clients, sales teams, and writers, and precise record-keeping in Trello and trackers.

The successful candidate will support email marketing processes, including email builds, list creation, A/B testing, workflows, and data analysis, reporting to