Lead Director: Value-Based Care Strategy & Communications

Partners in Digital Health; Cheyenne (WY); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Retirement savings options

Wellness programs

Job summary

CVS Health (Aetna) seeks a senior strategist to drive value-based care messaging and strategic communications across Commercial, Medicare, and Medicaid programs. You will partner with analytics, finance, and sales teams to articulate impact and develop compelling client materials.

Leads content strategy for RFPs and client engagements, and guides internal adoption of VBC initiatives through conferences, webinars, and thought leadership. Strong writing and presentation skills are essential.

Qualifications

• 10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.

Responsibilities

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

Executive communications

Project management

Cross-functional collaboration

Stakeholder influence

Storytelling

Healthcare strategy

Persuasive communication

Education

Bachelor's degree

Job description

CVS Health (Aetna) seeks a senior strategist to drive value-based care messaging and strategic communications across Commercial, Medicare, and Medicaid programs. You will partner with analytics, finance, and sales teams to articulate impact and develop compelling client materials.

Leads content strategy for RFPs and client engagements, and guides internal adoption of VBC initiatives through conferences, webinars, and thought leadership. Strong writing and presentation skills are essential.